Update247 is an Australia-backed hotel channel management and integrated property management platform for accommodation operators such as hotels, motels, resorts, apartments, B&Bs, and hostels. Its core value is bringing availability, rates, inventory, and bookings from multiple distribution channels—including OTAs, GDS, and hotel websites—into a single web dashboard, helping reduce overbookings, duplicate data entry, and inconsistent pricing across channels.
Based on the information on its pages, Update247 covers a fairly complete hotel channel management workflow: multi-channel distribution, real-time availability synchronization, dynamic rate management, inventory control, bulk updates, channel mapping, booking management, an official-site Booking Engine, mobile access, multi-property management, content synchronization, promotions and discounts, plus multi-language and multi-currency support. On the reporting side, it provides analytics for channel performance, occupancy, revenue, booking sources, and more, helping hotels optimize their distribution strategy. It also mentions collecting guest data for marketing and retention purposes.
The platform supports integrations with PMS, revenue management systems, booking engines, and other hotel software, and connects to online distribution channels via API. However, the main content does not list specific OTAs, PMS vendors, or third-party software, nor does it provide public API documentation. On security, it mentions secure API connections, data backup and recovery, audit logs, Rate Parity, and OTA contract compliance management, but does not disclose certifications such as ISO, SOC, GDPR, or PCI. For team collaboration, only a unified dashboard, multi-property management, and audit logs are visible; information on role-based permissions is limited.
The page title mentions “$35 per month” and a “Best Value Guarantee,” and there is a Get Quote entry point. Multiple sections also show Free Plan Now Available, Free Trial Sign Up, and Demo. This suggests it may offer low-cost subscriptions, a free plan, and a trial, but it does not disclose plan tiers, room-count limits, billing currency, or free-plan restrictions. In terms of support, the FAQ mentions 24/7 support, online resources, training, and dedicated account managers, which are important for hotel systems.
The strengths are its broad feature coverage, especially for accommodation operators that need to manage multiple OTA/GDS channels, reduce overbooking risk, run dynamic pricing, and centralize multi-property operations. The downside is that public information is only moderately transparent: specific integrations, permission controls, security certifications, and pricing details are all insufficiently documented. For Chinese users, there is no clear information on website accessibility, payment methods, or localization support, so china_access is currently unknown. If your business is mainly in mainland China, it may also be worth evaluating local hotel PMS/channel solutions such as 绿云, 别样红, and 订单来了.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on update247.com.au official site.
update247.com.au is an Australia SaaS Tools provider. TG4G tracks its product information, with monthly pricing from $35.00, an overall rating of 7.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach update247.com.au directly.