surveybot.io

What It Is

Surveybot is a chatbot-based survey platform built around Facebook Messenger and Facebook Workplace. It is not positioned as a general-purpose form builder; instead, it helps businesses create, distribute, and analyze surveys inside Messenger conversations. The company behind it is JICT Ventures Inc., based in Thornhill, Canada.

Core Features

Its core modules include Surveys, Panels, Campaigns, Pages/Bots, Analyze, and Integrations. On the survey side, it supports 12+ question types, skip logic, keyword logic, answer piping, conditional sending, quiz scoring, anonymous surveys, multilingual content, and re-engagement rules. For distribution, surveys can be sent directly via Messenger, shared through unique links or Messenger codes, triggered automatically from comments on Facebook Posts, or used with Facebook Ads to collect responses. The Panels module lets you turn respondents into subscribers, then segment and tag them by profile attributes, completion status, and question answers, making it suitable for operating a long-term respondent panel.

Pricing and Integrations

Pricing includes Free, Basic, Standard, and Researcher plans. The free plan is limited to one user, 100 responses per month, 10 questions per survey, and 3 messages. Basic is $29/month billed annually, while Standard is $65/month billed annually; both include a 14-day trial and a 30-day money-back guarantee. Additional panel members are billed at $19/month per 1,000 people. Integrations are fairly comprehensive, including Zapier connections to 750+ apps, CRM, Data API, Webhook, and Tableau. The API uses token authentication and SSL.

Pros and Cons

The main advantage is that Surveybot lets teams build Messenger-based surveys without coding, while offering solid capabilities for logic, re-engagement, segmentation, and social media distribution. It is well suited to improving mobile survey completion rates. The downsides are also clear: the product is tightly bound to the Facebook ecosystem, so its general usefulness is limited outside Messenger/Workplace; the collected information does not indicate enterprise management features such as self-hosting, SSO, or fine-grained permissions; the benefits of the Researcher plan are not fully shown, and payment methods are not disclosed.

Best Fit and Access from China

Surveybot is best suited for overseas market research teams, social media operations teams, market research agencies, and companies using Facebook Workplace for employee surveys. For users in mainland China, Facebook-related services generally cannot be accessed reliably without additional network arrangements, so actual access and survey delivery may be partially restricted. If the target audience is in China, alternatives such as 问卷星, 腾讯问卷, and 金数据 are more practical.