racurs.agency

What It Is

RACURS (РАКУРС) is a Russian digital marketing agency founded in 2017, formerly the SEO department of RealWeb. The agency focuses on full-service digital marketing, with core offerings covering SEO, GEO (generative engine optimization / AI search optimization), ORM (online reputation management), ASO (app store optimization), as well as website development and content marketing. Its key differentiator is combining traditional search optimization with cutting-edge AI search optimization, helping brands gain visibility across Yandex, Google, and AI assistants such as ChatGPT and Gemini.

Core Dimensions

• Features and Use Cases: Covers the full digital marketing lifecycle. In addition to standard SEO and website development, its GEO service targets the rise of AI search, using structured content and micro-markup to improve citation rates in AI-generated answers; its ORM service handles negative public sentiment and brand building; and its ASO offering covers both major global and Russian local app stores.
• Data Sources and Scale: The agency has more than 90 in-house copywriters and is particularly experienced in demanding YMYL sectors such as healthcare and finance. Its data reports are generated through PowerBI by integrating multiple data sources. It has served major clients such as VTB and L’Oréal, and ranked among the top three in the Adindex SEO quality rating in 2023.
• Support Channels and Integrations: Deeply adapted to the Russian ecosystem, including Yandex, RuStore, and 2GIS, while also covering global platforms such as Google, App Store, and ChatGPT. On the technical side, it supports Schema.org microdata, SSR rendering, and integration with mainstream CMS platforms such as 1C-Bitrix and WordPress.
• Suitable Team Size and Free Trial: Primarily aimed at mid-sized and large enterprises. It offers a free SEO audit as an entry point.

Pricing

RACURS uses a tiered pricing model based on KPI outcomes, with a relatively high entry threshold. SEO services start at 90,000 RUB/month when billed by traffic, 150,000 RUB/month when billed by leads, 200,000 RUB/month when billed by revenue, and 170,000 RUB/month for an all-inclusive package. Its more advanced GEO/AI SEO optimization starts at 150,000 RUB/month. SEO for new websites starts at 70,000 RUB/month. Overall, the pricing is positioned toward the mid-to-high-end market.

Pros and Cons

Pros: 1. Forward-looking, with an early move into GEO optimization for AI search; 2. KPI-oriented pricing tied to business goals; 3. Large in-house copywriting team with strong expertise in YMYL sectors; 4. Interactive PowerBI reporting offers a high level of data transparency.
Cons: 1. High starting prices, making it less friendly for SMBs; 2. Pure agency-service model with no SaaS-style self-service tools; 3. Business focus is centered on Russian-speaking markets, and localization support for other languages is not clearly stated.

Who It’s For

Mid-sized and large enterprises, as well as overseas-focused brands, with sufficient budgets that want to grow organic traffic, manage brand reputation, or get an early foothold in AI search (GEO) in Russian-speaking markets, especially across Yandex and the local digital ecosystem.

Access From China

Network: The official website is directly accessible with no blocking. Payment: Payments are mainly B2B corporate bank transfers settled in RUB. For Chinese companies, payment would require cross-border corporate transfer channels, which can be relatively cumbersome. Alternatives: For Chinese companies targeting Russian-speaking markets, local agencies such as Ашманов и партнеры may be worth comparing; for domestic SEO in China, local Chinese service providers would be more appropriate.