RAKURS is a Russian digital marketing agency whose core services cover SEO, GEO/AI SEO, ORM/SERM, ASO, website and app development, and content production. It is not a standalone SaaS tool, but a project-based service provider for companies looking to grow through organic search, AI-generated answers, app stores, and brand reputation.
For SEO, RAKURS emphasizes technical optimization, competitor analysis, keyword rankings, non-branded traffic, leads, and revenue KPIs. It can cover both Yandex and Google, and offers SEO audits, link building, speed optimization, CTR optimization, removal of penalties/algorithmic filters, international SEO, consulting, and outstaffing. Its GEO/AI SEO offering focuses on getting websites included in generative answers from ChatGPT, Gemini, Yandex Alice, GigaChat, Google SGE, and similar platforms. This is done through structured content, schema.org, regional pages, directories, and geo services to increase the likelihood of the brand being cited. ASO covers App Store, Google Play, RuStore, Samsung Galaxy Store, and Huawei AppGallery, including titles, descriptions, screenshots, keywords, ratings and reviews, and competitor analysis. ORM/SERM covers maps, review sites, marketplaces, and social/media monitoring.
The official website says RAKURS uses PowerBI to build interactive, customized reports and can create dashboards based on data from different analytics services. However, it does not disclose specific data providers or the size of its databases. Pricing is relatively clear: SEO is billed monthly. TOP-10 rankings on either Yandex or Google start from 60,000 RUB/month; young websites from 70,000 RUB/month; traffic-focused SEO from 90,000 RUB/month; lead-focused SEO from 150,000 RUB/month; full-service SEO from 170,000 RUB/month; and revenue-oriented SEO from 200,000 RUB/month. AI SEO/GEO starts from 150,000 RUB.
The main strengths are its complete service chain, covering SEO, content, development, reputation, and ASO; the ability to work around business KPIs such as rankings, traffic, leads, transactions, and revenue; and strong adaptation to the Russian-speaking market as well as both the Yandex and Google ecosystems. The drawbacks are that the website does not specify contract terms, payment methods, SLAs, or refund policies; case studies are mostly summary-style and lack third-party verifiable data; and the pricing is not cheap for small businesses.
RAKURS is better suited to mid-sized and large companies, ecommerce, healthcare, finance, real estate, retail, HoReCa, app developers, and companies that already have an internal SEO team but need external strategy or technical execution. If a Chinese company primarily focuses on the Baidu, WeChat, Xiaohongshu, or Douyin ecosystems, RAKURS is not a direct replacement, and domestic SEO, public opinion monitoring, or ASO providers may be a better first choice. The official website does not state whether access from mainland China or China-based payments are supported, so this remains unknown. For cross-border cooperation, companies should further confirm language support, contracts, RUB payments, and data compliance requirements.
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