opinia.me

What It Is

Opinia.me is a Portuguese-language online survey and feedback management tool, centered on customer satisfaction and NPS (Net Promoter Score). It also covers organizational climate surveys, performance reviews, market research, e-commerce surveys, and validation of products, services, and processes. The site also notes that the platform is migrating to the new “Wifire Pesquisas,” while existing Opinia accounts remain accessible—something worth confirming before purchasing.

Core Features and Integrations

The product supports creating NPS questions, multiple-choice, single-choice, and open-text responses, with customizable survey visuals to match a company’s branding. It offers a fairly broad range of distribution and collection channels, including email, SMS, WhatsApp, website or existing-system embeds, and in-person data collection via tablets or phones in physical locations. On the analytics side, data can be compared by time period, user profile, or sending batch, helping teams monitor satisfaction, identify promoters/passives/detractors, and inform customer retention strategies. For integrations, the site explicitly mentions API access to connect with existing enterprise systems and CSV contact imports in any format, but does not provide specific API documentation, Webhook details, or SDK information.

Pricing, Security, and Collaboration

Pricing information is limited: there is only a “free trial” entry point, with no details on plans, prices, seat limits, survey volume, SMS/WhatsApp fees, or whether a permanently free plan exists. On security, the site states compliance with Brazil’s Marco Civil da Internet and LGPD data protection requirements, which is an important compliance baseline for the Brazilian market. However, it lacks common enterprise procurement details such as encryption, permission auditing, backups, data residency, and certifications. Team collaboration, role-based permissions, approval workflows, and similar capabilities are also not described.

Pros, Cons, and Who It’s For

Its strengths are a focused use case, built-in NPS methodology, multi-channel outreach, and practical API/CSV capabilities. It is suitable for customer experience, marketing, HR, and e-commerce teams targeting Brazil or Portuguese-speaking markets. Its weaknesses are limited commercial and technical transparency, while the migration to Wifire Pesquisas may affect long-term adoption decisions. Information on access from China, payment options, and local support is unknown. If the main target users are in China, local alternatives such as 问卷星, 腾讯问卷, and 金数据 may be better to evaluate first; for cross-border research, SurveyMonkey, Typeform, or Qualtrics may also be worth considering.