occasion.app

What It Is

Occasion is an online booking and scheduling platform for businesses that sell classes, workshops, events, camps, and experiences. It is operated by Peak Labs LLC dba Occasion App. Rather than being a general-purpose meeting scheduler, it is positioned as a tool for experience-based businesses to sell offerings, collect payments, manage calendars, follow up with customers, and drive repeat purchases. Its website states that it has processed 3.5 million bookings, generated $300 million in revenue for sellers, and serves 8,000+ businesses.

Core Features

Occasion offers a fairly comprehensive feature set. Businesses can create one-off events, recurring classes, class series, camps, birthday parties, field trips, corporate events, and more, with bookings from websites, social media, email, or offline channels all flowing into the same calendar. On the branding side, it supports custom domains, logos, white-label emails, and custom support information. For operations and marketing, it provides automated reminders, pre- and post-class emails, abandoned-cart recovery, review requests, recommended activities, coupons, gift cards, and experience packages. For payments, it supports Square, Stripe, and cash, with refunds, chargebacks, sales tax, add-on fees, and secure payment links included. Management features include staff permissions, multiple locations/rooms, double-booking prevention, check-in, rosters, waitlists, and custom attendee data. Reporting tools include a built-in CRM, accounting, tax, accrual-based reporting, analytics dashboards, and tracking integrations for Google Ads, GA, Meta Pixel, and TikTok.

Pricing and Support

Occasion uses a monthly subscription plus transaction fee model: Start is $19/month + 4%; Grow is $99/month + 2% with a maximum fee of $10 per booking; Maximize is $299/month + 1% with a maximum fee of $5 per booking; and Enterprise is $1499/month with no booking fee. The first three plans offer a 30-day trial, while the Enterprise plan comes with a custom trial period. Free events are not charged, there is no setup fee, and booking fees can be passed on to customers. For support, the official website says it offers chat, email, phone, or SMS support 7 days a week, and highlights dedicated account managers.

Pros, Cons, and Who It’s For

Occasion’s strengths are its deep coverage of vertical use cases and the way it brings booking, payments, marketing, CRM, reporting, and multi-location permissions into one system. It is well suited to class studios, cooking schools, arts and crafts shops, kids’ camps, ice rinks, and multi-location experience venues. The main downside is that the Start plan charges 4% with no cap, so businesses with high order values or high transaction volumes need to calculate total cost carefully. The collected materials do not disclose capabilities such as API, Webhook, SSO, SOC 2, or GDPR support, nor do they clarify whether a Chinese interface or local Chinese payments are available.

China Access and Alternatives

Access from mainland China cannot be determined from the available text. Payments appear to be mainly via Square, Stripe, and cash, with no information found on Alipay, WeChat Pay, or RMB settlement. For businesses serving Chinese customers, alternatives worth evaluating include Youzan, Weimob, and booking tools within the WeCom/Feishu ecosystem. For overseas experience-based businesses, Occasion can be compared with Acuity Scheduling, Calendly, Mindbody, FareHarbor, Bookeo, and Eventbrite.