martinnewman.co.uk

What It Is

The Martin Newman website presents expert-led education and consulting services centered on “Customer Centricity” and “Customer Experience,” rather than a standardized online course platform. Its core offerings include the online Mini MBA in Customer Centricity in partnership with Oxford Professional Education Group, corporate “Mini MBA/MBA in a Day” workshops, as well as keynote speaking, board advisory, fractional Chief Customer Officer services, mystery shopping, and customer journey consulting.

Core Dimensions

The content is highly focused on customer centricity, customer experience, consumer behavior, customer service, omnichannel strategy, retail innovation, and digital leadership. It is clearly aimed at customer-oriented industries such as retail, consumer goods, travel, hospitality, automotive, and financial services. In terms of delivery format, the site explicitly mentions an online Mini MBA, customized workshops, in-house MBA in a Day programs, and keynote talks, but does not clarify whether the courses are live, recorded, or one-on-one. It also does not disclose class hours, the learning platform, assignment structure, or class size. Certification information is missing, so it cannot be assumed that participants receive a formal certificate upon completion.

Instructors and Pricing

The instructor profile is the strongest selling point. Martin Newman has 40 years of experience in consumer-facing industries, having worked on multichannel operations for brands such as Burberry, Ted Baker, Harrods, and Intersport, and he founded and later sold the ecommerce consultancy Practicology. He is also an author, consultant, speaker, and industry awards judge. In terms of pricing, keynote speaking fees are listed at around £7,500-£25,000, with another source showing a USD range of $20,000-$35,000. Pricing for the Mini MBA and corporate workshops is not listed, suggesting they are mainly inquiry-based and customized.

Pros and Cons

The main advantage is the highly vertical focus: the programs are well suited to helping companies turn customer experience from a concept into concrete management actions. The cases and services cover strategy, customer journeys, service evaluation, and organizational culture, making them a good fit for executive alignment sessions. The downside is that the public information is not very course-like: there is limited detail on the syllabus, certification, delivery format, pricing, or post-course support. English-language delivery may also be a barrier for Chinese teams, and individual learners may find it difficult to purchase directly.

Who It’s For and Access from China

This is best suited for well-funded management teams, retail and service-sector organizations, and companies undergoing customer experience transformation or omnichannel upgrades. It is less suitable for individuals looking for low-cost self-study. Access from China and payment methods are not explained in the available content, so they should be considered unknown. For alternatives that are easier to purchase and offer Chinese-language support, companies could consider customer experience or service design in-house training from domestic business schools, or customer experience and digital transformation courses on platforms such as Coursera and edX.