iMobi is a CRM built for real estate agents. Its core goal is to help agents manage leads, listings, and viewing appointments, while improving lead generation and referrals through a personal branded website and an agent community. Its positioning clearly leans toward being lightweight, mobile-friendly, and centered on WhatsApp workflows, making it suitable for independent agents who do not want to spend a lot of time configuring a traditional CRM.
Based on the available text, iMobi covers the basic end-to-end workflow for real estate sales: lead and contact management, listing registration, customer self-service booking, a branded professional website, and the iMobi Community for agents. The community feature emphasizes listing sharing and referrals; the platform does not set commissions, and cooperating agents negotiate them on their own. It also advertises support for WhatsApp integration, ZAP/OLX portals, basic reporting, custom domains, API access, and advanced automation, but many of these features or plans are marked as coming soon, so their actual availability needs to be verified after launch.
Pricing follows a Freemium model. The Free plan is free forever, requires no credit card, and includes 50 active leads, 20 listings, a basic website, appointment booking, and community support. Pro costs R$79/month and is aimed at active agents, adding 200 leads, 100 listings, WhatsApp integration, portal integrations, basic reports, and priority support. Ultra costs R$790/month and provides unlimited leads and listings, a custom domain, API access, and advanced automation. Paid plans can be canceled at any time; after cancellation, the account returns to the free plan, but the terms state that unused portions of the billing period are not refunded.
The platform is a cloud-based SaaS. The text mentions AWS, 256-bit SSL, daily backups, bank-grade encryption, and LGPD compliance. For support, the official materials state that service is provided via WhatsApp, with an average response time of under 24 hours during business hours. The free plan receives community support, while Pro includes priority support. However, there is no clear information about SLAs, data export, audit logs, role-based permissions, or other more enterprise-oriented capabilities.
The strengths are its low learning curve, genuinely usable free plan, workflows tailored to real estate agents, and the integration of website, booking, and referrals in one product. The main drawback is uncertainty around product maturity: the mobile app, WhatsApp integration, Pro/Ultra plans, and several other areas are shown as coming soon, while information on team permissions and developer documentation is also limited. It is better suited to independent agents in the Brazilian market, small real estate teams, or salespeople just starting to digitize their lead management. Large brokerages that need complex permissions, reporting, and multi-system integrations should evaluate it carefully.
The available text does not provide information on mainland China network access, RMB payments, or local compliance, so china_access is tentatively unknown. Since the product is clearly aimed at Brazil and the Portuguese-speaking real estate market, Chinese users may run into issues with language, payments, WhatsApp availability, and compatibility with local real estate portals. Alternatives to consider include HubSpot CRM, Pipedrive, and Zoho CRM; in China, options such as 纷享销客, 销售易, and 简道云 may also be worth evaluating.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on imobi.app official site.
imobi.app is an Brazil SaaS Tools provider. TG4G tracks its product information, an overall rating of 7.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach imobi.app directly.