Frazer DMS is Dealer Management Software built for independent used-car dealers in the United States. Its website states that it is used by more than 19,000 used-car dealers across all 50 U.S. states, positioning it as a daily operations hub for dealerships to manage core workflows such as inventory, sales, forms, accounting, and reporting.
In terms of functionality, Frazer covers inventory management, sales processing, unlimited form printing and customization, Buy Here Pay Here, a full accounting suite, and expanded reporting. Related products include Hosted Frazer, FrazerPay, the Sidekick mobile app, and automated email marketing. Hosted Frazer is the online version, with the database hosted on secure remote cloud servers managed and supported by Frazer. A Desktop version is also available for dealerships that still rely on PC-based desktop workflows. Sidekick can be used to view inventory, photos, and pricing, and to sync vehicle photos back into the DMS.
Pricing is disclosed fairly clearly: the Desktop version is $129/month, while the Hosted version starts at $199/month, and a demo can be requested. The page does not specify the number of users included, contract terms, implementation fees, or whether payment modules are billed separately. On integrations, Frazer says it supports more than 200 industry partner integrations, although the captured content does not list specific names. FrazerPay can process credit card, debit card, and ACH transactions inside the DMS, making it suitable for dealerships that want to embed payment collection into their operating system.
The main strengths are its vertical-industry focus and the relatively complete workflow it provides for dealerships, covering inventory, sales, accounting, forms, and payments. Its pricing threshold is also relatively transparent, and it emphasizes free, unlimited customer support. The drawbacks are that public information is limited regarding team permissions, APIs, developer support, and compliance certifications. Security is described only in terms of secure cloud server management, without detailed auditable certifications. The product is also clearly designed around U.S. dealership processes, so suitability for cross-border or China-local operations is uncertain.
Frazer is best suited to independent used-car dealers in the United States, especially small and midsize dealerships that need integrated Buy Here Pay Here, form printing, accounting, and inventory management. Its access status from China is unknown, and its payment and ACH capabilities are highly U.S.-specific. For serving the China market, it would be advisable to also evaluate local auto dealership management systems, automotive CRM tools, or ERP alternatives.
β This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on frazer.com official site.
frazer.com is an United States SaaS Tools provider. TG4G tracks its product information, an overall rating of 8.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach frazer.com directly.