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What It Is

OnListing is a real estate investment analysis tool built around browsing Zillow listings. It currently offers a free bookmarklet: users drag the link to their bookmarks bar, then click it on any Zillow listing page to instantly see metrics such as cap rate, cash flow, and the 1% rule. It also provides a separate free calculator for manually entering data to compare off-market deals. It is worth noting that, based on the available content, this is not a developer tool in the traditional sense; it is closer to an auxiliary analysis tool for real estate investors.

Core Features and Ecosystem

The product’s core idea is to embed investment calculations directly into the Zillow browsing workflow, reducing the need to open spreadsheets and calculate manually. Supported metrics include cap rate, cash flow, the 1% rule, DSCR, ARV, and a deal analyzer. A planned Chrome extension is expected to add capabilities such as saved deals, with early access available through a waitlist. In terms of integrations, it mainly relies on data from Zillow pages. Its terms also state that it may read listing data from third-party sites in the browser, but it does not guarantee accuracy or continued access.

Pricing and Payments

The page clearly states that the bookmarklet and calculators are free. At the same time, the terms of service mention that paid plans will be billed monthly through Stripe, with recurring charges until cancellation and no refunds for partial months, suggesting that paid versions may be introduced later. However, no pricing, plan tiers, or boundaries between free and paid features are currently disclosed.

Pros and Cons

The advantages are that it is easy to start using, requires no account, and eliminates the need for spreadsheets, making it suitable for quick initial screening while browsing Zillow. Its metrics also cover common evaluation dimensions for rental property investing. The downsides are that the Chrome extension has not officially launched yet, and there is limited information about the operating entity, support channels, and detailed pricing. Its results are informational estimates only, not appraisals or investment advice, and because it depends on Zillow page data, stability and accuracy remain uncertain.

Who It’s For and Access from China

OnListing is suitable for individual investors or small buy-to-rent teams focused on U.S. real estate and frequently browsing Zillow, especially for quickly filtering out unsuitable properties. The main text provides no evidence regarding access from China, so its accessibility should be considered unknown. Users in China should also consider whether Zillow, the Chrome Web Store, and Stripe payments are accessible. Alternatives include DealCheck, PropStream, BiggerPockets calculators, RentCast, or a self-built spreadsheet.