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ChatGuru is a customer service, sales, and automated operations platform built around WhatsApp. It aims to help businesses turn WhatsApp from a personal messaging tool into a team-based, manageable, and automatable business entry point. According to its website, it serves more than 6,000 customers across 9 countries, processes over 200 million messages per month, and is an official Meta partner. Its primary target audience is small and medium-sized businesses.
In terms of channels, ChatGuru focuses on instant messaging, especially WhatsApp. It supports WhatsApp Web, the official WhatsApp Business API (WABA), and CoEX mode. Features include multi-agent support, multiple numbers, quick replies, tags, internal notes, message search, scheduled messages, file and voice sharing, bulk sending, customer rotation, department routing, NPS, reporting dashboards, AI chat summaries, and voice transcription. Its strengths go beyond basic tooling: it also provides many ready-made automation workflows, such as legal pre-screening, case updates, e-contracts, medical appointments, sending exam documents, payment collection reminders, and CRM lead classification.
The product is offered in three tiers: Essencial, Performance, and Profissional, starting from 2, 5, and 10 users respectively, with 1, 1, and 2 numbers included. There are also special conditions for MEI users and an Enterprise plan for larger customers. The page does not publish specific prices; users need to contact a specialist or book a demo. Incoming messages are marked as free in both the Web and API versions, while proactive messages and bulk sending are marked as free in the Web version. However, official API usage includes external Meta/Gupshup costs, so high-frequency sending scenarios still require careful calculation of the total cost.
The main advantage is that ChatGuru is deeply optimized for WhatsApp use cases, making it especially suitable for sales, customer support, appointment scheduling, and collections for local Brazilian businesses. It integrates with tools such as Asaas, RD Station, Monday, Google Calendar, and ZapSign, which makes it practical for real business workflows. It also provides assisted onboarding, training, and direct Portuguese-language WhatsApp support. The drawbacks are that pricing is not transparent, and the site does not disclose specific SLA, delivery rate, latency, security certification, or compliance details. Bulk sending is also subject to platform rules, daily limits, and a rate of 3 messages per second.
ChatGuru is suitable for small and medium-sized businesses in Brazil and Portuguese-speaking markets that rely on WhatsApp for customer acquisition, conversion, and after-sales service. It is particularly relevant for legal, medical, education, health, service-sector, and payment reminder teams. For Chinese companies, the available text does not state whether the website or platform is accessible from China, so this remains unknown. In addition, WhatsApp usage in mainland China’s network environment is generally uncertain. If communicating with customers in China, businesses should consider local IM, SMS, or email alternatives.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on chatguru.com.br official site.
chatguru.com.br is an Brazil Comms & Email provider. TG4G tracks its product information, an overall rating of 7.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach chatguru.com.br directly.