biffs.co

What It Is

Biff’s is a UK-based plant-based/vegan comfort food brand that started in 2017 as the London Hackney street food stall Biff’s Jack Shack. It is not a third-party ecommerce marketplace, but the official website of a consumer goods brand. Its core mission is to turn everyday fruit and vegetables into more impactful meat alternatives, with flagship products including jackfruit-based vegan wings, burgers, chicken-style cutlets, and a plant-based salmon alternative.

Core Strengths and Products

The brand’s standout proposition is “Packed With Proper Plants, Not Junk,” emphasizing real plant ingredients rather than products built primarily around wheat gluten, pea protein, or highly processed components. Its jackfruit is sourced from farms in Vietnam, using young green jackfruit to mimic the fibrous texture of meat. The website also notes that jackfruit is naturally gluten-free and soy-free, and that a serving contains nutrients such as fiber, potassium, and calcium. On the sustainability side, Biff’s claims its products help reduce carbon emissions associated with meat alternatives, saving more than 200 tonnes of CO2.

Pricing and Purchasing

The main content does not disclose specific prices, shipping fees, delivery areas, or payment methods. The page clearly states that some products can be purchased via Ocado, and it also provides a “Find Your Nearest Stockist” feature for locating nearby retailers. As such, it functions more like a brand showcase and shopping guide than a fully self-operated ecommerce site.

Pros and Cons

The strengths are a clear brand positioning, with its street food background reinforcing a flavorful and youthful image; a differentiated supply chain built around jackfruit, avoiding the common gluten and soy issues found in many plant-based meats; and a relatively complete sustainability narrative. The drawbacks are limited ecommerce information, with no clear details on pricing, stock, delivery, returns, or payment. In addition, jackfruit itself is not high in protein, so consumers looking for high-protein plant-based meat should review the nutrition facts before deciding.

Who It’s For and Access from China

Biff’s is better suited to local UK vegan consumers, flexitarians, and people who care about natural ingredients and low-carbon diets. It may also appeal to retailers or foodservice channels looking for plant-based products with a differentiated story. The main content does not provide information on access from China, so it is not possible to determine whether the site can be reached directly; cross-border purchasing, cold-chain delivery, and import availability are also not explained.