vision1eyewear.com

What it is

vision1eyewear.com is an original vertically integrated eyewear e-commerce brand from Austria, founded in 2018. It originally focused on custom-branded eyewear for corporate clients, and in 2020 it launched a ready-to-wear eyewear collection with original custom graphics for general consumers. Its core feature is its exclusively developed lens graphic technology.

Core offerings and pricing

The website runs both B2C ready-to-wear retail and B2B custom branded eyewear services:

• For B2C, it sells two product categories: sunglasses and ski goggles. All products use the brand's patented technology: graphics or logos are printed on the outer side of the reflective lenses. The printing does not affect the wearer's normal field of view: the lenses look distinctively styled from the outside, and are completely transparent from the inside. All products are handcrafted in Italy, with frames made from recycled European plastic, and every product meets the UV400 protection standard.
• For B2B, it provides custom branded eyewear services for companies including Coca-Cola and Audi. The custom pieces can be used as corporate gifts or promotional materials.

Product prices range from €79.99 to €119.99, with most standard styles priced between €89 and €99.99.

Pros and cons

Pros

• Very clear product differentiation: it found a unique design niche in the oversaturated sunglass market
• It focuses heavily on sustainable manufacturing, which aligns with modern consumers' preference for eco-friendly products
• High information transparency with clear, detailed product specifications

Cons

• Poor inventory management: many popular styles are out of stock for long periods
• The brand is relatively small with limited production capacity
• It only operates within the European market

Target audience and accessibility from China

The website can be accessed directly from China, but it currently does not offer shipping to China and has no Chinese interface, which creates a high barrier to purchase for general domestic Chinese consumers. It is a good option for overseas consumers looking for distinctive personalized accessories, and for foreign trade companies seeking high-end custom corporate gifts. Chinese users can only browse product designs for reference.