ustvdb.com

What It Is

USTVDB positions itself as a U.S. television database, with pages focused on American TV programs, TV networks/channels, DMA media markets, and television audience demographics. For marketing and SEO professionals, it is not a traditional keyword or website traffic tool. Instead, it is more of a media research and TV advertising reference data site, useful for evaluating the popularity of U.S. TV content, channel influence, and regional market size.

Core Features and Data

According to the page content, the site provides a Top 50 ranking of U.S. TV programs as of May 10, 2026, including program, network, Audience, and Change. It also offers a Top 50 ranking of TV networks, with Audience, Rating, and Change. In addition, its DMA market rankings are based on 2024-2025 season universe estimates, listing TV Homes and changes for each market. The demographics pages cover 78 television audience demo categories. Some DMA pages also show multiple years of historical Universe Estimates, which can be used to observe changes in market size over time.

Pricing, Platform, and Support

The crawled text does not disclose pricing, paid plans, free trials, API access, or data export capabilities, so its business model cannot be determined. The platform appears to be primarily web-based, with comments, upvotes/downvotes, and reply sections on pages. The privacy policy lists [email protected] as a contact email, but there is no visible information about customer support SLAs, enterprise support, or a help center.

Pros and Cons

Its strengths are that the information is presented clearly, and the data dimensions—programs, channels, markets, and audience demographics—can be practically useful for TV advertising and U.S. market research. Some pages also include historical data. The drawbacks are also clear: the site does not formally explain its full data sources, statistical methodology, or licensing/authorization model. Some users in the comments question how the data is obtained, while others mention slow monthly updates and data gaps for 2016-2021. Overall, the site feels more like a public lookup database than a mature marketing analytics SaaS product.

Who It’s For and Access from China

USTVDB is suitable for media researchers, advertising planners, small marketing teams, and content planning staff who need preliminary analysis of the U.S. television market. It is not a good fit for teams that require auditable data sources, bulk exports, API integration, or enterprise-grade reporting. The source text does not provide information on access from China, so actual availability should be tested independently; payment information is also not disclosed. If you need a more authoritative or commercial solution, consider comparing it with Nielsen, Comscore TV, Kantar Media, and similar providers.