unfollow.today

What It Is

Unfollow Today is a follower and following-management tool for X/Twitter, available as iOS and Android apps. Its core positioning is not as a traditional SEO tool, but more as a social media marketing and account-growth operations product: it helps users identify who has unfollowed them, which accounts do not follow back, which followed accounts have been inactive for a long time, and provides basic analytics on follower growth and tweet engagement.

Core Features and Data

Based on the scraped text, it identifies unfollowing activity by comparing follower lists over time and sends users push notifications. Other features include detecting accounts that do not follow back, finding inactive users who have not posted for more than 30 days, managing blocked and muted accounts, smart whitelist protection, and analyzing tweet performance by metrics such as likes, retweets, and replies. Its data mainly comes from the connected X/Twitter account, but it does not disclose the API method used, sync frequency, historical data retention period, or the account scale it can handle.

Pricing and Platforms

Pricing is its biggest advantage: the official claim is that it is 100% free, with all premium features available, no subscription, no hidden fees, and no credit card required. In terms of platforms, it is available on the App Store and Google Play, and offers a multilingual interface, including Simplified Chinese. The text does not indicate the availability of a web version, desktop client, team console, or browser extension.

Pros and Cons

Its advantages are that it covers common day-to-day X/Twitter follower-cleanup needs, has a low barrier to entry because it is free, is convenient to use on mobile, and includes a whitelist mechanism to avoid accidentally unfollowing important contacts. Its drawbacks are that it serves only X/Twitter; it does not explain whether it supports collaboration, permissions, report exports, CRM integrations, or marketing automation platform integrations commonly needed by marketing teams; and it provides limited information about data compliance, API limitations, and service support.

Who It’s For and Access from China

It is suitable for individual creators, KOLs, social media operators, and small marketing teams that want to maintain their follower-to-following ratio, clean up low-value followed accounts, and monitor content engagement. For access from China, the usability of the website or app itself cannot be determined from the text alone. However, since its core functionality depends on connecting an X/Twitter account, use in mainland China is typically affected by the local network environment. Payment is not currently a barrier because the product is free. If you need local alternatives, consider the built-in analytics dashboards or third-party social media management tools for platforms such as Weibo, WeChat Official Accounts, and Xiaohongshu.