un-do.com

What It Is

UNDO CARBON LTD is a UK-based climate tech company offering permanent carbon removal services based on Enhanced Rock Weathering (ERW). Its approach is to spread crushed silicate rock on agricultural land, accelerating natural weathering so that carbon dioxide is locked away in stable forms over the long term. For companies, its value proposition is supporting net-zero and ESG goals; for farmers, it emphasizes improving soil health, boosting crop performance, and reducing lime and fertilizer costs.

Core Capabilities and Compliance

Based on information on its website, UNDO’s core capability is not traditional SaaS functionality, but carbon removal project development, farmland operations, scientific measurement, and methodology development. It discloses the scale of rock spreading, the number of farms involved, and estimated removal tonnage, and it highlights carbon storage durability of more than 100,000 years. On compliance, the website states that its solution aligns with the ICVCM Core Carbon Principles, follows the ICROA-certified Puro.earth methodology, and mentions that its ERW methodology is in the final approval stage for ISO 14064 compliance. However, it does not disclose information commonly expected from enterprise software, such as permission management, APIs, data encryption, audit logs, cloud deployment, or self-hosting.

Pricing and Business Model

The website does not provide standard plans, unit pricing, or an online purchase flow. Enterprises need to contact the team to customize the volume of carbon removal purchased. Publicly disclosed cases include Microsoft agreements for 5,000, 15,000, and 28,900 tonnes, suggesting a model closer to project-based enterprise sales. For farmer programs, it mentions supplying and spreading crushed minerals at a subsidized rate, with farmers covering transport costs.

Pros and Cons

Its strengths are a clear positioning, a focus on high permanence, scalability, and co-benefits for soil, communities, and ocean health, along with public partnerships with Microsoft, Stripe, McLaren, Barclays, and others. The drawbacks are limited disclosure around software capabilities, making it unsuitable to treat as an off-the-shelf carbon management SaaS product; pricing transparency is low, and enterprises still need to conduct due diligence on MRV and methodology.

Best Fit and Access from China

UNDO is best suited for mid-sized and large enterprises that already have carbon inventory and emissions reduction plans and want to purchase high-permanence carbon removal. It is also relevant for farmers and landowners interested in participating in ERW projects. Information on access from China, RMB payments, local invoicing, and mainland China compliance is not disclosed, so its availability from China can only be considered unknown. Chinese companies that need local carbon management or carbon accounting systems may also evaluate 碳阻迹 and 妙盈科技; those focused on international carbon removal procurement can compare Puro.earth, Climeworks, Carbonfuture, Patch, and others.