twentycompany.com

Website Positioning & Core Business

TwentyCompany.com is the official brand site and self-operated e-commerce platform for Japanese skincare brand PINCHER®, operated by Japan-based TwentyCompany Co., Ltd. It primarily sells a full range of skincare, body care, hair care products and oral nutritional supplements, and also runs its own offline hair salons. It is a vertically integrated beauty e-commerce site operated directly by the brand.

Brand & Pricing Features

The brand focuses on the selling point of made entirely in Japan: all products, packaging, and printing materials are sourced and produced domestically in Japan. It adheres to a no animal testing policy, and all products except special items have passed third-party professional human patch testing, meeting high safety standards.

By cutting out costs for offline physical stores and high advertising spending, handling the entire order-to-shipment process in-house, and relying on its own dual warehouse bases to keep costs low, the brand offers much better value for money compared to other Japanese skincare brands in the same positioning. Product prices range from 100 RMB to 1000 RMB; a 500ml core cleansing balm/cleanser costs around 750 RMB, putting it in the mid-to-high-end skincare category.

Access & User Experience Review

Currently, the website can be accessed directly from China, but it only offers a Japanese-language interface, does not support direct shipping to Chinese addresses, and Chinese users cannot complete a purchase directly. With its clear brand concept and strict quality control, it is a good choice for consumers currently living in Japan, or users who can use a parcel forwarding service and prefer Japanese-origin, cruelty-free skincare. For regular consumers based in China, the barrier to use is quite high.