tripledata.com

What It Is

Grexen mobile is a turnkey app platform from Triple Data Inc. designed for multi-location retailers. Its core goal is to help consumers find nearby stores and drive repeat purchases through personalized offers, promotions, and localized information. It is not a standalone SEO tool, but an integrated solution combining store directories, mobile marketing, coupon management, geolocation, and analytics.

Core Capabilities

The platform supports Apple and Android apps, and can be used to build mobile locators and website directory applications. Store profiles can include addresses, GPS coordinates, opening hours, amenities, descriptions, and images, with an emphasis on structured, search-engine-friendly content. On the marketing side, coupons and promotions can be delivered by store, customer profile, time period, and other dimensions, with tracking for sent, downloaded, viewed, redeemed, and expired-but-unredeemed statuses. It also supports iBeacon, Geotargeting, user profiles, reviews and ratings, surveys, member registration, ad placements, and e-commerce payment gateway integration.

Data, Integrations, and Support

Its data sources include user profiles, IP addresses, mobile GPS, Beacon detection, coupon behavior, review feedback, and browsing history. Address GPS coordinates can be automatically generated and verified from multiple sources. Integrations mentioned include Facebook, Twitter, and Google+ social APIs, Google DFP, AdMob, email tool APIs, and merchant payment gateways. Triple Data says it provides services from concept, design, and programming through ongoing support, and publishes a phone number, email address, and contact form.

Pricing, Pros, and Cons

The page does not disclose plans, pricing, or a free trial. It only states that the solution costs less than fully custom manual development, and that an app can be delivered in as little as two weeks. Its strengths are its focused use case, suitability for multi-location local marketing, a CMS that can manage both websites and apps, and analytics covering store search, coupons, and mobile behavior. Its weaknesses are that the public information appears dated—for example, it still mentions Google+—and it lacks pricing, customer case studies, implementation boundaries, and performance metrics. Detailed discussions are needed before purchasing.

Best Fit and Access from China

Grexen is better suited to retail chains, fast-food chains, regional store networks, and directory-style businesses. It is not a good fit for teams that only need keyword ranking monitoring or content SEO. The available text does not make its accessibility from China clear. In addition, its map, social, advertising, and payment integrations are mostly oriented toward overseas ecosystems, so deployment in China may require replacing them with Amap/Tencent Maps, WeCom, WeChat Pay/Alipay, and local private-domain marketing tools. Comparable options include Yext, Uberall, Braze, Airship, or Chinese solutions such as Weimob and Youzan.