thisthatapp.com

What It Is

ThisThat is a data company focused on Brand Lift measurement for influencer marketing, positioning itself as helping brands “prove & improve the power of influence.” It offers two types of solutions: a Managed Service and a SaaS platform that is currently in the application/early-access stage. Its core offering is not a traditional SEO tool, but a marketing effectiveness research and influencer campaign evaluation solution, with an emphasis on full-funnel metrics such as brand awareness, consideration, intent, and advocacy.

Core Capabilities and Data

The official website emphasizes that ThisThat has rebuilt Brand Lift measurement specifically for influencer marketing. It argues that traditional research firms, built-in platform tools, and synthetic tests often remain limited to creative-level or single-platform data, making it difficult to generate cross-platform, campaign-level insights. ThisThat claims its data comes from real opinions and organic exposure data, combined with past experience from its own survey platform. Historical information shows that its early social app had over 100,000 users, with a survey completion rate above 70%, compared with what it describes as an industry average of 3–5%. However, the currently available sample size, country coverage, supported social media platforms, and methodological details are not fully disclosed.

Pricing, Platform, and Support

The website does not publish pricing, nor does it explain plans, billing methods, or whether a free trial is available. Users need to Schedule a Call or submit an email address to apply for SaaS early access. The team will review eligibility, and access is only open to selected brands and agencies. The Managed Service is more suitable for marketing teams without in-house research capabilities. The SaaS claims to provide same-day results, but its level of availability and self-service capability still need further confirmation.

Pros and Cons

Its main strength is its highly focused positioning around Brand Lift measurement for influencer marketing. Case studies show results from projects such as Got2b and Greater Anglia, including improvements in prospects, consideration, and a 6:1 ROI, making it useful for persuading clients or internal budget owners with data. The drawbacks are also clear: pricing, payment methods, integration capabilities, specific supported platforms, and current sample scale are missing. SaaS access still requires an application, so procurement will likely involve substantial communication before purchase.

Best Fit and Access from China

ThisThat is better suited to mid-to-large brands, influencer marketing agencies, and creator-economy teams for campaign reviews, budget justification, message optimization, and cross-channel performance comparison. The official website does not provide information about access from China, so network connectivity, payment, and contract support are all unknown. If the target is China’s domestic social media ecosystem, it may be necessary to evaluate alternatives such as local social media analytics tools, survey platforms, or influencer marketing monitoring services.