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What It Is

СтройБиржа（Smart Plan）is an online platform for the renovation and construction market in Russia. It is not a generic project-management SaaS product; instead, it is a vertical industry system that connects the full workflow: homeowners generate renovation budgets, publish projects, construction crews submit quotes, work is accepted by stage, and payments are held in escrow. The core entry point is uploading a BTI floor plan, after which the system claims it can generate a renovation estimate in 15 seconds.

Core Features

The platform supports uploading JPEG, PNG, and PDF drawings. After calibrating the scale, users can draw walls, zones, and rooms, or use templates from developers such as ПИК, А101, and Самолёт. Users can drag and drop objects such as beds, bathtubs, TVs, and kitchens. Based on 439 rules, the system automatically adds hidden work items such as power outlets and wall chasing, then generates a budget broken down by room, materials, logistics, management fees, and 11 construction stages. It also provides visual features such as 3D previews, snapshots, before-and-after comparisons, and PDF downloads. Contractors get a PRO workspace, order radar, filtering, chat, quoting, and payment-details management.

Pricing and Transactions

The text clearly states that homeowners can start for free, tradespeople can register for free, and there are “no paid responses or subscriptions” for construction crews. However, the platform does not disclose commission rates, management-fee percentages, or package pricing. On the project side, it uses staged escrow payments: after each stage is completed, the homeowner accepts the work, and the funds are then transferred to the tradesperson. If there is no response within 72 hours, the stage is automatically deemed accepted; disputes are arbitrated by the platform.

Pros and Cons

Its strengths are a tightly closed workflow loop: the budget covers not only visible renovation items, but also hidden work, materials, logistics, and technical timelines. Escrow payments, staged acceptance, and arbitration help reduce transaction risk. The weaknesses are that public information lacks the API, permissions, audit, SLA, and security-certification details commonly found in enterprise SaaS products. Its fee rules are also not transparent enough.

Who It’s For and Access from China

It is best suited to local Russian homeowners, renovation crews, self-employed workers, sole proprietors, and renovation companies—especially scenarios where users need to quickly generate budgets from floor plans and match projects with construction resources. Access from China is unknown; even if accessible, the Russian-language interface, ruble settlement, ФНС/ИНН verification, and local construction-resource focus would limit its practical value. Chinese alternatives include 土巴兔, 齐家网, and 住小帮装修服务; for construction project management, it can be compared with Procore, Buildertrend, and similar tools.