thedailymetrics.com

What It Is

Daily Metrics is a lightweight tool for aggregating metrics and sending them by email. Its positioning is clear: it pulls key metrics from different sources, turns them into a polished daily email, and sends it to you and your team every morning. It is not a complex BI platform; it is closer to a “daily business briefing” for founders, agencies, and social media operators.

Core Features and Data Sources

Based on the collected information, Daily Metrics supports connections to Stripe, Google Analytics, Search Console, Twitter, and Mailchimp, and also allows internal business metrics to be uploaded via the Daily Metrics API. The API examples show that it can submit nested data organized by date, such as sales, user registrations, active users, new customers, and churned customers. Email templates are customizable and support Markdown and EJS for displaying calculated results, which is useful for teams with some technical capability.

Pricing and Limits

Pricing is straightforward: the free plan includes 1 project, 2 connectors per project, 1 email, and 5 recipients per email. Starter costs $10/month and expands this to 2 projects, 5 connectors per project, 3 emails, and 10 recipients. Pro costs $30/month and supports 5 projects, 10 connectors per project, 5 emails, and 25 recipients. The page also emphasizes that you can start for free without a credit card, so the trial barrier is low.

Pros and Cons

The main advantage is its very direct delivery format: teams do not need to log in to multiple dashboards every day, and can simply read an email to understand their core metrics. Its integrations also cover marketing, SEO, social, and payments use cases, while the custom API fills the gap for internal data sources. The downsides are that the public information does not explain the data refresh mechanism, permission management, security and compliance, historical data retention, or customer support. The limits on connectors and recipients are also fairly obvious, making it less suitable for large organizations or complex reporting systems.

Who It’s For

Daily Metrics is better suited to early-stage startups, founders, small growth teams, SEO/ad agencies, and social media operators who need daily routine monitoring and client performance summaries. If a company needs deep analysis, multidimensional visualization, role-based permissions, or data-warehouse-level integration, alternatives such as Looker Studio, Databox, Geckoboard, or AgencyAnalytics may be more appropriate.

Access and Payments in China

The collected text does not provide information on access speed from mainland China, whether access is restricted, payment methods, or localization, so its China access status is rated as unknown. If a team mainly uses data sources such as Google Analytics, Search Console, and Twitter, these services may already be unstable or require additional network conditions in mainland China. Before deploying it, teams should first test connector availability and email deliverability.