the3keys2infosuccess.com

What It Is

“The 3 Golden Keys to Internet Marketing Success” is an English-language audio course from CTC Publishing, taught by Bob Bly. It is aimed at information marketers or people preparing to sell information products. The course is built around 3 CDs, covering “becoming an expert in a niche,” “building an automated online sales system,” and “writing direct-response copy that generates clicks and orders.” The page is very clearly positioned: helping users improve online sales through information products, email lists, sales pages, and copywriting.

Core Content and Instructor

Based on the page copy, the course focuses on information marketing, internet marketing, email marketing, personal-brand credibility, and direct-response copywriting. The format is not live classes or 1-on-1 coaching, but pre-recorded CD audio, with a bonus 47-page report titled Online Marketing That Works. Bob Bly’s background is the product’s main credibility signal: the page says he has written more than 80 books, has long worked as a freelance direct-response copywriter, and has served clients such as Sony, IBM, AT&T, and McGraw-Hill. No certification or completion certificate is disclosed.

Pricing and Purchase Risk

The pricing is relatively clear: the full set costs US$97. The page claims that buying the related full audio programs separately would cost close to US$300, and it offers a 90-day money-back guarantee. This is not expensive for an English-language marketing course, but it is worth noting that the page heavily uses hard-sell language such as “thousands per month,” “passive income,” and “financial freedom.” These should be treated as marketing claims rather than verifiable promises.

Pros and Cons

The strengths are its clear framework and coverage of three key parts of monetizing information products: building trust, creating traffic/email systems, and writing sales copy. The instructor also has a degree of credibility in traditional direct-response copywriting. The drawbacks are also obvious: the CD audio format is dated, and there is no visible information about course length, update date, learning platform, homework feedback, community access, Q&A, or after-sales support. The content appears to be rooted in an older U.S. internet-marketing context, and its relevance to today’s social media, short-form video, automation tools, and the Chinese market is unclear.

Who It’s For and Access from China

This course is better suited to individual entrepreneurs, copywriters, or marketing learners who can read/listen to English and want to study American-style direct-response marketing and the writing of information-product sales pages. It is less suitable for those looking for formal certification, interactive coaching, Chinese local case studies, or hands-on training with modern platforms. The page does not explain access from China, payment methods, or shipping logistics. Before buying, users should confirm whether the website is directly accessible, whether international payments are supported, and whether CDs can be delivered. Alternatives include digital marketing, email marketing, private-domain operations, and copywriting courses on online platforms in China or overseas.