thatkeith.com

What It Is

ThatKeith is the personal professional website of Keith Martin, covering 360 VR consulting, technical and design writing, cross-media design, teaching, photography, and software development. For the developer tools category, the core product is Exif Fixer: an app and web service used to calculate and insert the correct interactive 360 metadata for 360-degree or “partial” panoramic photos, so that images can be recognized and displayed as panoramic content on platforms such as Facebook and Flickr.

Core Capabilities and Ecosystem

Based on the crawled content, Exif Fixer has a very clear value proposition: it solves the problem where missing or incorrect panoramic photo metadata prevents platforms from displaying images properly. It is not a general-purpose image editor, but a specialized tool for 360 photography, VR imagery, and immersive media publishing workflows. The site also includes content such as Mister360, Make a Mag, font experiments, design writing, and immersive media references, suggesting that the author’s background spans design, publishing, and VR imaging. In terms of ecosystem, the text explicitly mentions Facebook and Flickr, and also includes references related to Creator.Oculus.com and immersive media, but it does not disclose any plugins, command-line tools, APIs, or SDKs.

Pricing and Deployment

The crawled text does not provide pricing, licensing model, payment methods, or whether Exif Fixer is open source. It is described as an “App and web service,” which indicates that at least both application and web-service forms exist. However, it is not stated whether it supports self-hosting, offline batch processing, team use, or commercial licensing.

Pros and Cons

Its strengths are its focused and practical positioning, directly addressing a publishing-stage pain point for 360/VR creators. The author also has a background in photography, design, teaching, and technical writing, which lends the content a higher degree of credibility. The downsides are that public information is limited, with no clear details on system support, input/output formats, batch capabilities, privacy handling, APIs, maintenance frequency, or after-sales support. For enterprise users or automated production pipelines, the available information is insufficient to assess integration feasibility.

Who It’s For and Access from China

It is best suited to 360 photographers, VR content creators, design/publishing educators, and individual users who need to publish panoramic images to social or image platforms. If you need a scriptable and auditable workflow, it may be worth evaluating alternatives such as ExifTool as well. Access from China cannot be determined from the text alone; payment methods are also not disclosed. Publishing targets within the Facebook, Flickr, and Oculus/Meta ecosystems may face network access restrictions in mainland China, so actual usability should be verified against the local network environment.