tbh.design

What It Is

TBH (To Be Honest™) is a brand design studio positioned around helping purpose-driven companies move their brands from “unnoticed” to “unforgettable.” Its website emphasizes a transparent, honest, simple, and effective way of working, with a stated intention to serve brands that create positive social and environmental value. The team is said to be based in Kuala Lumpur, Singapore, and Shanghai, with founders who have backgrounds at PepsiCo, Huawei, BBH, Ogilvy, Cowan, FCB, and others.

Core Capabilities

Based on the website copy, TBH is not an online design tool but a custom brand consulting and design service. Its core offering is divided into three areas: Brand Foundation, Brand Design, and Digital Experiences. Brand Foundation focuses on strategic discovery, the authentic core of the brand, business goals, and emotional resonance. Brand Design covers logos, complete visual identity systems, packaging, print, and digital touchpoints. Digital Experiences lean toward website structure, content, and visual design. The website lists case names such as Lanvin Group, Pepsi, Tmall, Huawei, and Lay’s, suggesting project experience that skews toward commercial brands and consumer goods scenarios.

Pricing and Licensing

The website does not disclose pricing, packages, payment methods, delivery timelines, or key terms such as copyright ownership, source file delivery, and the scope of commercial usage rights. The only clearly stated conversion path is booking a 30-minute discovery call, so it appears to operate more like project-based consulting with custom quotes, suitable for discussing requirements first and then defining the scope.

Pros and Cons

The strengths are the team’s strong credentials and its emphasis on direct collaboration with senior partners, helping avoid the layers of overhead often found in larger agencies. It can also connect brand strategy, visual systems, and website experience into a cohesive whole. The downside is that the website provides limited practical business information: resources, process, deliverable standards, and post-delivery support are not disclosed. Buyers should make a point of confirming budget, copyright ownership, and project management mechanisms during the initial conversation.

Who It’s For

TBH is better suited to companies with a clear need for brand upgrading, a relatively sufficient budget, and a desire for high-level creative direction—for example, consumer brands, legacy brand refreshes, startup positioning, and cross-market visual system development. It is not ideal for individuals or very small teams looking for a templated, low-cost design tool with instant delivery.

Access in China

The captured text is not enough to determine how stable access to tbh.design is in mainland China, and there does not appear to be any Chinese-language service description. Given that the team mentions Shanghai and includes Huawei and Tmall among its cases, it may have relevant project experience in China, but actual access status should still be verified through hands-on testing.