targeted.ca

What It Is

Targeted Inc. is a Canadian company that provides data on Canadian-listed securities, selected private companies, institutional investors, and insider holdings. It is not a traditional SEO or marketing tool; it is closer to an investor relations and shareholder intelligence platform for capital markets. It helps public companies identify institutional buying and selling, potential long-term investors, and the shareholder structures of peer companies.

Key Features and Data

The platform centers on institutional holdings search, holdings history, changes in holder positions, Peer Group Analysis, portfolio monitoring, daily email alerts, and Excel downloads. Its data sources include EDGAR, SEDAR, Early Warning Reports, Insider Reports, Proxy Circulars, company financial reports, and multiple holdings websites. According to the site, it covers more than 8,000 current and formerly traded securities, over 450 private companies, and more than 40,000 holders, executives, directors, and insiders, with historical data available from 1996 to the present.

Pricing and Trial

Targeted is sold on a subscription basis. For public companies, the annual fee is approximately CAD 3,000 to CAD 7,495 depending on market capitalization. For brokerage firms, pricing is CAD 9,995/year, CAD 3,495/quarter, or CAD 1,495/month. The pricing information for listed companies appears in different versions across the site, so buyers should confirm the official quote before purchasing. The website clearly offers a free trial, and brokerage firms can also apply for a limited-time full-feature trial.

Pros and Cons

Its strengths are its vertical focus, long historical coverage, and deep coverage of Canadian securities holdings. Email alerts can reduce the manual monitoring workload for investor relations teams, and Excel exports make secondary analysis easier. The drawbacks are that the website experience feels noticeably old-fashioned, and there is no clear mention of API, CRM, or BI integrations. Only one person can log in to the same account at a time. Data updates are also constrained by regulatory disclosure cycles, and some public reports may be delayed.

Best Fit and Access from China

Targeted is best suited for CEOs/CFOs of Canadian public companies, IR teams, brokerage sales and trading desks, research teams, corporate finance, underwriting, and investment banking departments. It can be used for financing target screening, monitoring shareholder changes, and analyzing peer-company investors. Access from China is not disclosed in the available text, so it should be considered unknown. For payment, the site only mentions that long-term subscriptions can be paid with securities and that HST must be paid in cash; it does not specify credit card or wire transfer support. If you need global coverage, APIs, or multi-market support, it is worth comparing with Bloomberg, FactSet, Capital IQ, LSEG, and similar platforms.