tanwan.cn

What It Is

Tanwan (formerly Zhongxu Future, stock code: 09890.HK) is a leading online game publisher headquartered in Guangzhou, China. It was listed on the main board of the Hong Kong Stock Exchange in 2023, and ranks as the fifth largest game publishing platform in China by revenue. tanwan.cn is the official website of the Tanwan Group, which introduces the company's business layout, development strategy and product portfolio, and displays brand information for both game players and business partners.

Core Features & Pricing

Tanwan's core business is the global publishing and operation of game IPs, and has built a multi-line publishing system covering browser games, mobile games, mini-programs and overseas markets. Its product portfolio falls into four main categories:

• Classic IP-adapted games (e.g. Original Legend, Miracle of Divine Weapons)
• High-quality new IP games (e.g. Soul Land: Purge of Evil)
• Multi-category innovative games (e.g. Soldiers Battle)
• Cross-device mini-program games

It has also published more than 30 multi-language games in overseas markets including Southeast Asia, Europe and North America, and Japan and South Korea, with multiple titles topping the local app store bestseller charts. Tanwan is currently advancing an AI + game strategy, leveraging self-developed AI systems and integration with domestic large language models to empower the entire publishing process.

All games under Tanwan follow a free-to-play, in-app purchase pricing model, and the platform charges no usage fees to users.

Pros & Cons Analysis

• Advantages: As a leading listed publisher, Tanwan has strong capital strength. It has developed mature core competitiveness in precise digital marketing and long-cycle IP operation, boasts outstanding cross-platform, cross-device publishing capabilities, has achieved remarkable results in global expansion, and guarantees full regulatory compliance.
• Disadvantages: The company's revenue still relies heavily on classic Legend-like IPs, and it lacks sufficient reserves of top-tier original self-developed IPs. The breakout performance of new IPs remains to be seen. Additionally, the high-monetization payment model of some of its products has drawn criticism from some players.

Target Audience & Accessibility

This official website is open for domestic Chinese players to learn about the company's products, and for game developers to discuss publishing cooperation. Users in mainland China can access it directly without any restrictions.