sxbing.com

What It Is

sxbing.com is associated with Xi’an Mingzan Information Technology Co., Ltd. and positions itself as a Bing advertising service website. According to the site, the company was founded in 2011 and focuses on overseas online marketing services for foreign trade companies. In 2013, it became the exclusive officially authorized Microsoft China Bing search engine service provider in Shaanxi Province. Its services mainly revolve around Microsoft Bing Ads / Bing promotion, including overseas promotion via “出口通”, domestic PPC bidding, and domestic fixed-ranking placements.

Core Features and Channels

The overseas promotion service targets Chinese export-oriented businesses. The idea is to help overseas buyers find and visit a company’s website when searching relevant keywords on Bing. The site mentions coverage across Bing and Yahoo search results, the Windows 8 Bing App, Windows Phone, as well as Microsoft- and Yahoo-owned and partner content sites. Domestic PPC supports display across web search, mobile, and the Bing App, with basic controls such as budget, maximum CPC, device, region, and time targeting, plus performance reports. Fixed-ranking ads are sold by keyword for fixed right-side placements, including premium image-and-text listings, standard image-and-text listings, and text-only fixed placements, making them more oriented toward brand exposure.

Data Sources and Scale

The website states that, as of December 2013, its overseas promotion service was available in 34 countries and regions, covering North America, Europe, Central and South America, Asia, and Oceania. It also cites third-party data from Efficient Frontier, comScore, iResearch, and others, such as Bing+Yahoo ROI, annual income of U.S. users, and education and income levels of domestic users. However, much of this data is quite old, and the site’s news and copyright information also appear to stop around 2018, so its current reference value should be treated with caution.

Pricing and Support

PPC advertising is charged on a pay-per-click basis, with no charge if there is no click, and advertisers can control budgets and maximum cost per click. Fixed-ranking ads are sold as keyword buyouts. Unfortunately, the site does not publicly disclose account setup fees, minimum top-up amounts, service fee ratios, or package pricing. For support, it provides a phone number, fax, QQ online customer service, email, and an address in Xi’an High-tech Zone. Service hours are Monday to Friday, 9:00–17:30, and its local contact channels are relatively clear.

Pros, Cons, and Who It’s For

Its strengths are a clear service focus, coverage of both domestic and overseas Bing search advertising, and a local agency service presence in Shaanxi. It may suit foreign trade B2B companies, SMEs, and teams that want to test Bing/Yahoo overseas traffic. The drawbacks are outdated information, limited transparency around case studies and pricing, and a lack of detail on backend capabilities, managed-service workflows, contract service standards, or payment methods. For companies with larger budgets, it is advisable to compare it alongside alternatives such as the official Microsoft Advertising channel, Google Ads, Yandex, and Baidu Marketing.

Access from China and Usage Advice

Based on the site content, this is a domestic Chinese company website aimed at Chinese customers, so it can likely be accessed directly from China. Payment methods are not disclosed. Before launching campaigns, advertisers should confirm by phone the current authorization status, account ownership, rebates/service fees, top-up rules, invoicing, reporting frequency, and whether account assets can be migrated.