sumaq.co.jp

What It Is

スマQ is not an SEO tool in the traditional sense, but an advertising and landing-page production service for recruitment lead generation. Operated by Japan-based TENMEI LLC, it emphasizes “guaranteed impressions,” “standalone display,” and granular targeting. By pairing dedicated recruitment pages with listing ads on search engines such as Google, it helps shops and businesses increase exposure for their hiring needs.

Core Features and Channels

Its core model is to create an independent recruitment page for each client, avoiding the side-by-side competition found on conventional job platforms. The page can include photos, videos, charts, Q&A sections, and messages from the owner or store manager, and can also link to SNS channels such as Instagram, Twitter, Facebook, and LINE. On the advertising side, campaigns can be targeted by age group, gender, residential area, and more, making it suitable for local restaurants, retailers, beauty salons, and other businesses looking for candidates within commuting distance. The text also mentions use with Google for Jobs and Indeed, but does not explain the specific integration method.

Pricing and Guarantees

Pricing is relatively transparent. The basic plans are divided by guaranteed impressions: 98,000 yen for 300 impressions, 185,000 yen for 600 impressions, and 298,000 yen for 1,000 impressions. These include page production, ad management fees, and ad spend. The flexible plan starts from 69,800 yen and allows clients to set their own listing ad budget. Subscription plans are fixed at 6,800 to 12,800 yen, but must be applied for after or at the same time as a basic plan. The guarantee covers “page impressions”: if the target is not reached, the service period is extended; if display is not possible, a full refund is provided. However, it does not guarantee the number of applications or hires.

Pros and Cons

The main advantage is that recruitment page production, copywriting, ad placement, and consulting are bundled together, so the hiring manager only needs to provide information. Pages can reportedly go live in as little as around 2 business days, making it friendly for small shops with limited advertising experience. The downside is that results depend heavily on salary, industry, location, and the attractiveness of the role; impressions do not equal conversions. The service is also clearly built around Japan’s local Google Ads ecosystem and Japanese-language recruitment scenarios, with little disclosure of data such as candidate pool size.

Who It’s For and Access from China

It is best suited to small and medium-sized local shops in Japan, service-sector businesses, small-scale hiring across multiple stores, and merchants who want recruitment ads to also function as store promotion. For Chinese companies without recruitment needs in Japan, its direct value is limited. The main text does not disclose access or payment conditions, so availability from Chinese networks is unknown. In the Chinese market, alternatives may include BOSS直聘, 前程无忧, 智联招聘, and 猎聘; for local recruitment advertising, channels such as 小红书, 抖音, and local life-service ads can also be considered.