stateofstreaming.com

What It Is

State of Streaming is a niche professional information platform focused on the North American streaming and connected TV (CTV) advertising industry. Its core positioning is to provide senior advertising executives and streaming industry professionals with in-depth trend analysis that differs from general industry media, with a core value of "uncovering market signals that are actually needed, not traffic-driven content". Its founding team has extensive experience in media and industry analysis, and its content covers core topics including platform dynamics, ad tech changes, sports streaming monetization, and industry M&A.

Core Features & Pricing

The platform's core services are split into free and paid tiers:
Free content includes daily updated exclusive in-depth analysis articles, weekly industry news roundups, and free podcast interviews. It also publishes real-time stock prices for public streaming companies and the monthly Unified Streaming Power Index, a ranking of streaming platform influence.
The paid offering, called The Terminal, aggregates all platform content, ranking data, and AI chat analysis functionality. Exact pricing is not disclosed on the public site, and subscriptions are only open to professional institutions. The platform also offers brand partnership and co-production custom industry research services.

Pros, Cons & Who It's For

Pros

• Extremely niche-focused content, no generic traffic bait. Every report hones in on the industry's core issues, such as measurement pain points in sports streaming or the convergence trend of retail data and CTV advertising. Analysis is logically clear, and very valuable for commercial decision-making reference.
• Stable update frequency, highly timely information.

Cons

• Only supports English, no Chinese localization, has a relatively high access barrier.
• 100% focused on the North American market, so limited reference value for other regions.
• Opaque paid service pricing and access, not suitable for individual learners.

This website is an excellent fit for executives working in global streaming advertising, ad tech professionals, and new media industry investors. Regular streaming users do not need to visit it.

Access from China

The website's servers are hosted overseas. It cannot be accessed directly from mainland China, and a proxy service is required to load content normally.