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To.Click（Ту.Клик） is a Russian short-link service positioned not as a simple URL shortener, but as a platform for “audience measurement and marketing traffic management.” Users can place short links in ad placements, emails, SMS, Messenger apps, social content, or offline QR codes, then change the final destination in the dashboard and view analytics.
It supports custom short links, tag-based grouping, editable redirects, branded domains, QR codes, Messenger links, and targeted links that route users differently for Android, iOS, and Web. Its analytics are fairly granular, down to city, connection type, carrier, and bot traffic, with UTM reporting also available. The service emphasizes that it does not aggregate or sample data, and that links and statistics are retained long-term until the user requests deletion. For marketing teams, its value lies in the combination of VK, OK, Facebook Pixel, Google Analytics, private statistics, API access, CSV import/export, SSL, custom domains, and dedicated IP options.
The service is now fully paid. Personal costs 450₽/month and is suitable for individuals, including 1,000 links per month, 1 user, and 1 domain. Team costs 3000₽/month and includes 7,000 links, 5 users, 3 domains, and API access at 1 RPS. Company costs 10000₽/month and includes 30,000 links, 15 users, 15 domains, and API access at 5 RPS. Annual billing comes with a 10% discount. Payment can be subscribed to in the dashboard, with recurring billing enabled by default. Russian legal entities can request cashless payment, and Company annual plans can be handled under contract. In terms of support, lower-tier plans only include email support with response times of 1–5 days or 1–2 days; only Company includes Messenger support and a 2–5 hour response time.
The strengths are its broad feature coverage: it can handle short-link management, campaign attribution, remarketing, and API integration. Its data granularity and retention policy are friendly to long-term analysis, while Russia-based data storage may suit customers with local compliance requirements in Russia. The downsides are that no free trial is visible; advanced analytics, API access, bulk features, and enterprise support are mainly reserved for higher-tier plans; the website and documentation are in Russian, which is not very friendly for Chinese or international teams; and the terms of service impose usage restrictions on certain types of users.
It is better suited to advertising teams targeting the Russian market, digital agencies, SMM teams, retail campaigns, SMS notifications, fintech companies, and software development teams. The source text does not provide information on access from mainland China, so this remains unknown. Payments are mainly in rubles and geared toward Russian corporate billing, so domestic Chinese teams should additionally confirm bank card support, contract procedures, and tax handling. If access or compliance does not fit your needs, consider Bitly, Rebrandly, Short.io, or building an in-house short-link and analytics system in China.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on sportsru.app official site.
sportsru.app is an Russia Marketing & SEO provider. TG4G tracks its product information, an overall rating of 5.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach sportsru.app directly.