Dimension scores are derived from public data and fields; weighted into the composite. Reference only.
SplitMetrics is a marketing platform suite built for mobile app growth. Its core products include SplitMetrics Acquire, SplitMetrics Optimize, App Radar by SplitMetrics, and SplitMetrics Intelligence, alongside services such as Agency, managed ASO, and managed Apple Ads. It is not a traditional website SEO tool; instead, it focuses more on the App Store, Apple Ads, ASO, app A/B testing, and mobile user acquisition.
Based on the main content, SplitMetrics focuses on using AI and automation to improve mobile advertising efficiency. Acquire is designed for managing Apple Ads at scale, with support for bid, budget, and rule automation, full-funnel views, and tracking of metrics such as CPI/CPA/CPT/ROAS. Optimize is used to test icons, screenshots, videos, product page information, and more, helping validate game or app concepts. App Radar handles ASO, keywords, rankings, reviews, and competitor insights. Its AI system is said to process 97 million data points daily, analyze over 850 million keywords, and handle more than 10 million bid changes per month. It is trained on Apple Ads, aggregated MMP data, and third-party public market intelligence, without using personal data.
The page includes Pricing, Book a Demo, Start for Free, and “Create a free SplitMetrics Acquire account,” indicating that at least Acquire allows users to create a free account. However, there is no public pricing, plan structure, or rule for taking a percentage of ad spend, so enterprise procurement still requires a quote. For integrations, the main content explicitly mentions AppsFlyer Premier Partner, Apple Ads Management API, MMP data, and the ability to consolidate data from multiple sources. It also mentions support for Google, Meta, and TikTok, though with less detail than for Apple Ads.
The main advantage is its comprehensive product lineup, covering paid acquisition, ASO, testing, market intelligence, and expert services. Its vertical industry solutions are clearly defined and are especially suitable for mobile games, real-money gaming, and finance apps. On security and compliance, it mentions SOC 2, ISO 27001, and GDPR/COPPA. The downsides are that pricing is not transparent, there is limited information on suitability for non-app businesses and traditional website SEO, and the core messaging is heavily centered on Apple Ads, so capabilities across other ad channels need further verification.
SplitMetrics is better suited to growth teams, UA teams, publishers, and agencies with iOS user acquisition budgets that need to manage Apple Ads at scale, optimize ASO, and improve product page conversion. Independent teams are also mentioned, but those with smaller budgets should first confirm whether the cost-performance ratio makes sense. Access from mainland China, payment methods, and Chinese localization are not disclosed in the main content, so china_access is currently unknown. Alternatives to compare include AppTweak, Mobile Action, Sensor Tower, data.ai, and tools in the AppsFlyer ecosystem.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on splitmetrics.com official site.
splitmetrics.com is an United States Marketing & SEO provider. TG4G tracks its product information, an overall rating of 8.0/10, and a China-accessibility score of China direct-connect friendly. Click "Visit Official Site" to reach splitmetrics.com directly.