Dimension scores are derived from public data and fields; weighted into the composite. Reference only.
Splendid China is a market entry service provider that helps companies export to China, rather than a SaaS or enterprise software product in the usual sense. According to its website, the company was founded in 2006 and has offices in China and the Netherlands. Founder Marion Tjin-Tham-Sjin has experience in export management and won the 2018 Wintrade International Business Woman of the Year award. Its positioning is to act as a company’s “eyes and ears” in the Chinese market, as well as an extended sales team.
Its service process is divided into four steps. First, it conducts China market research and summarizes key data, conclusions, and recommendations in a PPT to help clients make a Go/No Go decision. It then develops a communication strategy for entering the Chinese market, with the depth of service adjustable based on needs or budget. The third step is sales and marketing, including attending or hosting industry trade shows, contacting and visiting potential customers and distributors. Finally, it can continue acting as the client’s representative in China, handling after-sales support and sales growth. The website states that the team is based in Shanghai, consists of highly educated local Chinese staff, and has China sales experience.
The website does not disclose plans, pricing, free trials, or payment methods, nor does it show any software interface, account permissions, data security information, APIs, third-party integrations, or other key SaaS details. As such, it is closer to customized consulting and sales agency services, with delivery relying on human expertise, local networks, and project-based collaboration rather than a self-service platform.
Its advantages include offices in both China and Europe, understanding of local language and culture, the ability to test the market first to reduce upfront investment risk, and coverage of the full journey from research to after-sales support. The downsides are limited transparency and a lack of specific pricing, project timelines, success-case data, and standardized service boundaries. For companies looking to buy CRM, marketing automation, or cross-border trade software, this is not a direct substitute.
It is best suited for European companies that already have export experience in Europe or the United States and are preparing to evaluate the Chinese market, especially in sectors mentioned on the website such as agri-food, architecture and design, life sciences and healthcare, and tourism. The website’s main content does not provide information on access from China, and payment methods are also unknown. If a software-based alternative is needed, companies may consider using CRM, foreign trade lead generation tools, or China-based market entry consulting/distribution agency services in combination.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on splendidchina.eu official site.
splendidchina.eu is an Netherlands SaaS provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach splendidchina.eu directly.