spideraf.com

What It Is

Spider AF is a fraud prevention platform built for marketing use cases, covering ad fraud, fake leads, affiliate fraud, and invalid traffic protection. This review focuses on the Spider AF × Google Analytics 4 integration: it syncs Spider AF’s detection results into GA4 and uses safivt=0/1 to label valid and invalid users, allowing teams to analyze “clean data” directly inside GA4.

Key Features and Use Cases

The value of this integration is that it does more than simply filter traffic. It lets teams compare Valid vs. Invalid data in GA4 Explorations, Reports, funnels, paths, and audiences. Marketing teams can review IVT ratios by Source/Medium to identify channels with higher fraud levels; spot abnormal clusters by country, city, or device type; and isolate fraudulent traffic to examine paths, event clicks, or unusual session behavior. For teams relying on automated bidding such as P-Max, removing invalid traffic can help prevent algorithms from optimizing around bot conversions.

Pricing and Integration

The page lists the GA4 integration price at USD 115/month, but it also states that an active Spider AF Ad Fraud Prevention contract is required. As a result, the actual total cost depends on the base contract price, which is not disclosed in the article. Integration steps include enabling GA4 Integration in the Spider AF dashboard and completing the initial safivt setup in GTM and GA4. Tracking starts only after activation and does not apply to historical data.

Pros and Cons

The main advantage is its tight fit with the GA4 workflow: marketing and ad operations teams can analyze invalid traffic in a familiar interface without switching to a complex separate system. It also supports analysis across channels, funnels, locations, devices, audiences, and more. The downsides are limited pricing transparency and the fact that GA4 integration requires an additional fee. Due to privacy restrictions in environments such as iOS Safari, some traffic may not be classifiable and may appear as not set.

Who It’s For and Access from China

Spider AF is better suited to ad agencies, ecommerce/D2C brands, financial lead-generation teams, healthcare acquisition teams, recruitment marketers, and enterprise marketing teams with larger ad budgets that rely on GA4 for campaign attribution and conversion analysis. The article does not specify access conditions from mainland China. Because the integration depends heavily on the Google ecosystem, including GA4 and GTM, actual usability may be affected by the local network environment. Payment methods and local alternatives are not disclosed in the article.