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What It Is

RAKURS is a Russian digital marketing agency offering services across SEO, GEO/AI search optimization, ORM/SERM reputation management, ASO, website and app development, technical support, and content production. According to the site, its SEO department dates back to 2011, became an independent agency in 2017, and in 2025 began emphasizing a shift from traditional SEO to GEO optimization for AI systems.

Core Capabilities and Data

Its SEO services are segmented by business goals, including rankings, traffic, leads, revenue, young websites, content sites, and full-service SEO, covering both Yandex and Google. Its GEO/AI SEO targets platforms such as ChatGPT, Gemini, Yandex Alice, GigaChat, and Google SGE, with a focus on structured content, schema.org, FAQs/lists/tables, regional pages, and brand mentions. ORM covers reviews, ratings, negative-content handling, and media/social monitoring; ASO covers the App Store, Google Play, RuStore, and more. For reporting, it uses PowerBI and can create custom dashboards based on analytics services. The site also mentions more than 90 writers and multiple team roles.

Pricing

Pricing is relatively transparent: Yandex or Google TOP-10 starts from 60,000 RUB/month, young websites from 70,000 RUB/month, content sites from 80,000 RUB/month, traffic-focused SEO from 90,000 RUB/month, position-focused SEO from 100,000 RUB/month, lead-focused SEO from 150,000 RUB/month, full-service SEO from 170,000 RUB/month, and revenue KPI projects from 200,000 RUB/month. AI SEO/GEO optimization starts from 150,000 RUB. No information was found on refunds, contract terms, SLA, or payment methods.

Pros and Cons

The main strengths are its complete service chain: it can handle SEO strategy as well as development, content, backlinks, reviews, and technical support. It also appears to have detailed coverage of the Russian-language market, the Yandex ecosystem, and local platforms. Its case studies disclose a fair amount of traffic and TOP-10 growth data. The downsides are that many case studies are summaries and lack verifiable methodology; the website language and client cases are clearly oriented toward the Russian market, with little evidence of internationalization or Chinese-market capabilities; and information on cross-border payments, invoicing, communication languages, and delivery SLAs is insufficient.

Best Fit and Access from China

RAKURS is better suited for e-commerce, healthcare, real estate, finance, retail, app developers, and reputation-focused brands planning to enter Russia or Russian-speaking markets. If your target is mainland China SEO or the Baidu/Xiaohongshu/WeChat ecosystem, it is better to first compare local SEO and content marketing providers. The main text does not provide information on access from China, so its status is unknown. Payment methods are also not disclosed; before cross-border cooperation, you should confirm network access, RUB settlement, contracting entity, and data compliance issues.