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Sohail Irfan is a Dubai-based conversion tracking and analytics specialist and the founder of WeTrackAds. His service is not a general-purpose SEO tool, but rather tracking infrastructure setup and repair for paid advertising growth teams. It focuses on solving issues where platforms such as Meta, Google, and TikTok cannot see complete conversion signals, and where ad dashboards cannot be reconciled with financial data.
Based on the available text, his core offering covers server-side tracking and CAPI, GTM Server, Google Enhanced Conversions, TikTok Events API, Consent Mode v2, data layers, event deduplication, UTM standards, cross-domain tracking, funnel visualization, and BigQuery/Looker Studio reporting. The supported stack is fairly broad, including GA4, Hyros, RedTrack, Triple Whale, Stape.io, Shopify, WooCommerce, GoHighLevel, ClickFunnels, HubSpot, Klaviyo, Snowflake, and others. The website claims to have optimized more than $50 million in ad spend, delivered projects for 100+ brands, and lists 127+ client case studies.
Pricing is not based on standard SaaS plans; instead, quotes are provided after a free audit, depending on project scope. A CAPI rebuild for a single Shopify store starts at several thousand dollars, while more complex multi-platform attribution and BigQuery pipeline projects cost more. The model emphasizes not billing by the hour: the process starts with a 30-minute audit call that produces a repair checklist. A typical implementation takes 3–4 weeks. After CAPI goes live, more conversion events can usually be seen flowing back within 7–14 days, while CPL changes typically require around 30 days of observation.
The main advantage is its highly focused positioning, making it suitable for teams with substantial ad spend and complex data pipelines. The service covers the full chain from pixel firing to CFO-level reporting, and the free audit lowers the upfront cost of evaluation. The downsides are limited pricing transparency, as costs must be confirmed through consultation; delivery depends heavily on an individual expert, so availability and ongoing support should be clearly defined in the contract. It is also not suitable for low-budget advertisers—the text notes that when monthly spend is below $50,000, basic pixels and GA4 may already be sufficient.
It is best suited to teams spending $250,000 to $5 million per month on ads, operating in DTC, ecommerce, SaaS, coaching/training, or finance, and facing discrepancies between Meta, Google, GA4, CRM, and bank revenue data. The text does not specify access conditions from China, nor does it disclose payment methods. Given its heavy reliance on overseas ad platforms and tools, Chinese teams may need to consider network access, USD payments, and cross-border data compliance. Alternatives can be selected based on requirements, including Triple Whale, Hyros, RedTrack, Elevar, Stape.io, or Chinese analytics products such as Sensors Data and GrowingIO.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on sohailirfan.com official site.
sohailirfan.com is an United Arab Emirates Marketing & SEO provider. TG4G tracks its product information, an overall rating of 7.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach sohailirfan.com directly.