social-sells.de

What It Is

Social Sells is a content and online marketing service from Germany’s bci GmbH, aimed primarily at “B2B-Menschen in KMUs” — people working in B2B, marketing, or sales at small and medium-sized businesses. It is not a standardized SaaS tool, but more of a consulting and execution-support service that helps companies turn their existing expertise into website content, newsletters, social media content, and co-marketing campaigns, with the goal of increasing online visibility, building trust, and acquiring customers.

Core Capabilities and Platforms

The clearest service framework on the site is divided into four areas: Website Plus, Newsletter, Social Media, and Kooperationen. Website Plus is not limited to a company’s main website; it can also include blogs, product catalogs, login areas, recruiting portals, intranets, and other extensions. Newsletter is used to maintain relationships with existing customers and support sales. Social media coverage includes Xing, LinkedIn, Facebook, Instagram, TikTok, WhatsApp, and others, while emphasizing that companies should choose the platforms where their target customers are actually active. Cooperation marketing focuses on creating content value together with partners, manufacturers, suppliers, service providers, and customers.

Pricing and Service Model

The website only clearly offers a “kostenfreies Erstgespräch” — a free initial consultation. It does not disclose packages, hourly rates, project fees, or long-term service pricing. Services may include individual tasks, knowledge transfer, and overall concept planning, such as idea development, social media posts, newsletter layouts, website structure, WordPress help, and training for Social Media or Newsletter know-how.

Pros and Cons

Its strengths lie in its very specific positioning. Social Sells focuses on common pain points for B2B SMEs: not having enough time, not understanding marketing jargon, having an outdated website, and not knowing how to put social media into practice. Its methodology is practical and execution-oriented, emphasizing the use of internal expert knowledge and combining websites, email, social media, and partner resources. The downside is that the public information is not very quantitative: there are no visible case studies, traffic growth figures, lead conversion results, or similar performance data. SEO capabilities are also not discussed as a standalone area; the service leans more toward content marketing and communications operations. In addition, pricing and delivery boundaries are not transparent and need to be confirmed through consultation.

Who It’s For and Access From China

Social Sells is best suited to German or German-speaking B2B SMEs, especially teams that want to build a content marketing system from scratch, align sales and marketing, and gradually develop in-house marketing capabilities. For Chinese companies, the site’s accessibility from China cannot be determined from the text alone, so its status should be marked as unknown. Payment methods are also not disclosed. If Chinese localization, Baidu SEO, Xiaohongshu/WeChat ecosystem support, or China-based payment support is required, a local Chinese B2B content marketing provider, SEO consultant, or WeCom/WeChat Official Account operations service provider may be a better alternative.