Soakly is swimming school management software designed and developed in the UK, with a highly vertical focus: built by swim school operators for swim school operators, supporting Swim England, STA, and custom swim school curricula. It is not a general-purpose education CRM; instead, it is built around the day-to-day administration of swim schools, covering classes, instructors, venues, students, and payments to reduce operational workload.
The product has a fairly complete set of modules, including a dashboard, student management, class management, staff management, venue management, skill tracking, reporting, and online booking. Administrators can view key statistics, failed payments, class capacity, student stage progression, waiting lists, cancellations, holidays, and more. The teacher app lets instructors see their next class and student list, take attendance, track skills, and add notes. The client-facing side allows parents or students to view lesson times, locations, teachers, development progress, medical information, emergency contacts, and payment status. In terms of permissions, the site explicitly mentions that roles and permissions can be set for administrators, and that teacher holidays, substitutions, and qualification renewal reminders can be managed.
Soakly’s pricing is clear: no upfront fees, no contracts, monthly payment, and billing based on the number of active students. The minimum price is £50+VAT/month, covering around 125 active students; beyond that, each active student costs £0.40+VAT/month. Schools with more than 1,500 students need to contact the company for a custom quote. A free first-month trial is available, and the product includes a data import tool, making it relatively friendly for swim schools migrating from spreadsheets.
Its strengths are strong industry fit and coverage of the full swim school workflow, from enrolment and booking to scheduling, teacher delivery, progress assessment, and payment collection. The pricing model is transparent and suitable for controlling costs as the school grows. UK-based service desk support is also available for onboarding and ongoing consultation. The main limitations are that the available materials do not disclose integrations with third-party payments, accounting, SMS/email, calendars, or similar tools, nor do they clarify API, webhook, or developer support. Security and compliance are described only in broad terms, with limited detail on certifications, encryption, backups, or data residency.
Soakly is suitable for small to growing swim schools in the UK, or those using the Swim England/STA framework, especially organizations that are still managing classes and payments with spreadsheets. Access from China is unknown. Since pricing is in GBP plus VAT and the support system is UK-based, organizations in mainland China should evaluate network availability, cross-border payments, tax invoicing, and Chinese localization. If operating in China, it may be necessary to compare local education management systems, venue booking systems, or CRM plus payment-collection alternatives.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on soakly.com official site.
soakly.com is an United States SaaS Tools provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Limited (proxy recommended). Click "Visit Official Site" to reach soakly.com directly.