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What It Is

Coach Lee is an automated nutrition-data system for fitness coaches. Clients do not need to download a new app; they simply send food photos to the Coach Lee Bot in LINE. The system then uses AI to estimate calories, protein, fat, and carbohydrates, writes the data into Google Sheets, and generates a Dashboard where coaches can review intake, goal completion, and progress.

Core Features and Integrations

Its core value is turning “food check-ins inside chat” into structured data. Traditionally, coaches have to dig through LINE chats for images and copy information into Excel or spreadsheets. Coach Lee automates that repetitive work. Disclosed integrations include LINE and Google Sheets. The Dashboard can display average calories, goal completion, weight progress, each client’s status for the day, and more. The materials do not mention multi-coach team permissions, role-based access, APIs, Webhooks, or developer documentation.

Pricing and Trial

The product is currently in a Finalizing/Pre-sale stage, limited to the first 20 customers. Monthly billing is ฿990 and can be canceled; annual billing is ฿9,900, about ฿825/month, including free Setup, lifetime price lock-in, and Beta Access. After the official launch, the price will increase to ฿1,990/month. The pre-sale price covers up to 50 clients. No free plan or free trial is shown, only a free consultation.

Pros and Cons

The main advantage is that the workflow closely matches how Thai coaches and clients already communicate: LINE is the entry point, which reduces the learning curve. Google Sheets makes later review and processing convenient, and solo coaches or small teams can save a noticeable amount of data-entry time. The downsides are that the product is still in pre-sale, so stability, recognition accuracy, and after-sales SLA have not yet been validated. AI-based calorie estimation naturally comes with errors, and key enterprise-software capabilities such as data security, privacy compliance, backups, and permission management have not been disclosed.

Who It’s For and Access from China

It is better suited to Thai personal trainers or fitness studios that serve clients through LINE and use food check-ins as a core workflow. It is less suitable for organizations that require strict compliance, complex team permissions, open APIs, or integration with China’s domestic IM ecosystem. Access from China is unknown; because it depends on LINE and Google services, availability may be uncertain in mainland China’s network environment. Alternatives include MyFitnessPal, Cronometer, or building a custom workflow with WeCom/Feishu bots and spreadsheet automation.