skatepuck.com

What It Is

SkatePuck is a free AI-assisted competitive and strategy analysis tool. After users enter a company name, the system resolves the official domain, reads publicly available web content, and evaluates the brand’s visibility in AI search and buyer questions. Rather than being a traditional keyword SEO tool, it is positioned more as a GEO/AI search visibility diagnostic and brand strategy generator.

Core Features and Data Sources

Its workflow is disclosed fairly transparently: it first uses Exa to search for and identify the brand’s official website, then crawls pages such as the homepage, pricing, features, and documentation, and uses similarity matching to find real competitors. It then measures how often and how prominently the brand appears in Exa search results for likely buyer questions, producing a 0–100 GEO score. It also uses Exa Answer to check whether AI-generated answers cite the brand. Finally, Gemini generates a strategy playbook, with real-time reports streamed in NDJSON format.

Pricing and Platform

The page clearly describes SkatePuck as a free tool, and no paid plans, usage quotas, or enterprise options were found. Its tech stack includes Exa, Google Gemini, Next.js, React, Vercel Functions, Upstash Redis, and Google Cloud Storage. From the user side, it currently looks more like a web-based tool; no API, batch jobs, team collaboration, export features, permission management, or integrations with third-party marketing platforms are disclosed.

Pros and Cons

Its advantages are low onboarding friction and a clear workflow. It can combine public web pages, competitor discovery, AI citation checks, and strategic recommendations into a single report, making it useful for quickly assessing a brand’s relative position in AI search. The drawbacks are also obvious: the official disclaimer states that reports may be inaccurate, incomplete, or outdated and are for reference only. The scale of data coverage, question samples, scoring methodology details, and accuracy validation are not disclosed, and there is no clear support channel or SLA.

Who It’s For and Access from China

It is suitable for SEO/GEO practitioners, growth teams, brand marketers, and early-stage startups looking for lightweight competitive diagnostics, but it is not ideal as the sole decision-making system for large enterprises. Access from China cannot be confirmed from the available text. Because it depends on external services such as Google Gemini, Vercel, and Exa, actual stability, network accessibility, and any payment requirements should be tested in practice. If you need a mature SEO database or enterprise support, consider comparing it with tools such as Semrush, Ahrefs, Similarweb, and Brandwatch.