shu-thang.com

What It Is

shu-thang.com is the official business website of Japanese illustrator and designer Shuhei Urano. Its main purpose is to showcase his work, share updates, and accept illustration and design commissions. Services cover corporate advertising, web/newspaper/transit ads, book and magazine covers and illustrations, posters and brochures, logos, merchandise, and more. Client examples include brands such as Tokyo Metro, JR Kyushu, Kirin, McDonald’s, and UNIQLO, indicating a strong commercial track record.

Core Capabilities

The site is not an online design tool, but an entry point for custom creative services. Its strength lies in involvement from the early concept stage, making it especially suitable for projects that want to differentiate their brand through humorous, distinctive illustrations. For collaboration, remote meetings via Zoom and similar tools are supported. The typical process starts with creating sketches based on the brief, which takes about 1 to 2 weeks; after feedback, completion usually takes several days to 1 week, with the overall timeline around 1 to 3 weeks. The basic fee includes 2 rounds of revisions, while changes after delivery or major revisions may incur additional costs.

Pricing and Copyright

Pricing is project-based and depends on the medium, client, number of items, content, usage conditions, duration, and scale of exposure. Reference prices include large-scale advertising from 1,000,000 yen, medium-scale advertising from 300,000 yen, and small-scale advertising from 100,000 yen; book covers from 80,000 yen, a cover plus 10 illustrations from 180,000 yen; single magazine illustrations from 10,000 yen; posters including design from 100,000 yen, and logos from 100,000 yen. The copyright policy is relatively clear: as a rule, copyright is not transferred, with exceptions such as logos. The preferred approach is to sign a usage license agreement specifying the scope, duration, and rules for adaptation. Secondary use requires an additional fee, and works may not be modified without prior agreement.

Pros and Cons

The advantages are high-quality case studies, clearly defined service boundaries, publicly available pricing ranges, and detailed explanations of common issues such as copyright, revisions, and payment cycles, which reduce the upfront communication cost of commercial collaboration. The drawbacks are that there is no self-service ordering or instant output, budgets must be confirmed case by case, and requests for full copyright buyouts are generally not a good fit. The main text does not disclose specific delivery file formats, supported languages, or cross-border payment methods.

Who It’s For and Access from China

It is better suited for brands, advertising agencies, publishers, magazine editors, local governments, schools, shops, and sole proprietors, for uses such as key advertising visuals, publication illustrations, branded merchandise, and promotional material design. Access from mainland China is not stated in the main text, so it is considered unknown. For cross-border collaboration, it is recommended to first confirm the communication language, payment method, invoicing, and delivery formats.