shopkeeper.com

What It Is

Shopkeeper is business analytics and profit-tracking software for Amazon sellers. Its core purpose is to consolidate scattered sales, fee, inventory, advertising, and settlement data from Seller Central into a real-time dashboard. It emphasizes its ability to calculate 150+ hidden Amazon fees and display metrics such as true profit, inventory value, P&L, and Listing status by product, SKU, ASIN, marketplace, and time period.

Core Features and Integrations

Its features include real-time profit calculation, P&L and accounting reports, inventory forecasting, restock alerts, PPC cost analysis, Listing health monitoring, FBM cost attribution, sales alerts, and customizable dashboards. Third-party integrations are fairly extensive: in addition to all Amazon Marketplaces, it also supports Shopify, WooCommerce, eBay, Kaufland, Etsy, PrestaShop, and BigCommerce. On the logistics side, it supports Veeqo, ShipStation, and ShippingEasy; on the accounting side, it supports Xero, QuickBooks, and Zoho Books, with export options to CSV or Google Sheets. Alerts can be sent via email, Slack, or the mobile app.

Pricing and Services

The main materials only state that subscriptions are “priced based on sales volume,” without listing specific plan prices, so budget evaluation still requires checking the pricing page or requesting a quote. It offers a free account/free trial with no credit card required. There is also an Amazon reimbursement recovery service, which charges a 12%-20% success fee on recovered amounts, with no subscription or upfront cost. This is suitable for sellers who do not want to handle reimbursement claims themselves.

Pros and Cons

Its strengths lie in its vertical depth, especially for handling Amazon’s complex fees, FBA/FBM costs, inventory value, and accounting reconciliation. Permission management supports inviting team members, configuring visibility scopes, and managing agency clients. The drawbacks are that publicly available information lacks clear subscription pricing, payment methods, compliance certifications, and full open API documentation. The product is also strongly focused on Amazon, so its general usefulness declines if Amazon is not the core of the business.

Who It’s For and Access from China

Shopkeeper is best suited for cross-border Amazon sellers, private-label teams, arbitrage sellers, FBM sellers, and operators/agencies. Access from China is not discussed in the main materials; actual usability will also depend on the network availability and payment requirements of external services such as Amazon, Google Sheets, Slack, and QuickBooks. Chinese sellers may also compare it with Sellerboard, Helium 10, Jungle Scout, as well as local cross-border ERP/BI tools such as 店小秘, 马帮ERP, and 船长BI.