Shop by Link is an Italian e-commerce marketplace/link-based selling service operated by Commerce Layer Srl. Its core positioning is not to help merchants build a full standalone online store, but to let sellers generate purchase links for individual products or product collections, then share those links via Instagram, Facebook, WhatsApp, Email, SMS, or print them as QR codes to reach customers offline.
The platform provides product uploads, descriptions, images, pricing, sale prices, coupons, customer contact lists, order management, multiple stores, staff accounts, and affiliate distribution. For payments, it supports credit cards, Apple Pay, and Google Pay, with transactions handled by external payment services and funds settled directly to the sellerβs account. For logistics, sellers can print shipping labels through integrated carriers or handle delivery themselves. The documentation also makes clear that sellers are responsible for inventory updates, order fulfillment, consumer terms, returns and refunds, taxes, and product compliance.
The pricing model is lightweight: there is no fixed subscription fee, and onboarding is free. Manual-payment orders are free with no volume limit; digital-payment orders are also unlimited but incur a 3.9% fee plus payment transaction fees. For merchants just getting started or those with unstable order volume, this pay-as-you-sell model lowers the cost of experimentation. However, once sales increase, the 3.9% commission on top of payment processing fees may become more expensive in the long run than running a self-hosted store or using lower-cost payment link solutions.
The advantages are fast setup, no technical skills required, suitability for social and private-channel selling, and coverage of a basic workflow from products to payments, shipping labels, refunds, and disputes. The downside is that it is more of a lightweight sales-link tool, making it less suitable for needs such as advanced storefront customization, deep marketing automation, or multilingual, multi-market operations. The text does not disclose the specific payment service providers, carriers, or supported countries, so cross-border sellers should verify these details further.
It is suitable for individual sellers, small businesses, brick-and-mortar shop owners, and merchants who already maintain customer relationships through WhatsApp, Instagram, email, or QR codes. Supported product categories include apparel, food, crafts, beauty products, books, pet supplies, and second-hand goods. Access from China is not stated in the text, so it is considered unknown. While the payment side supports Apple Pay, Google Pay, and credit cards, it does not specify whether Chinese entities can register and open accounts. Chinese sellers may want to compare it with Shopify Starter, Stripe Payment Links, Gumroad, Payhip, or Linktree Commerce.
β This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on shopbylink.com official site.
shopbylink.com is an Italy E-commerce provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Limited (proxy recommended). Click "Visit Official Site" to reach shopbylink.com directly.