shootrac.com

What It Is

SHOOTRAC is a cloud-based asset and field workforce management platform for asset-intensive industries, positioning itself as “Physical Asset Management Simplified by AI.” It covers use cases across oil and gas, construction, utilities, government, municipal services, healthcare, aviation, education, agriculture, and more. Its core value proposition is to bring equipment, tools, vehicles, customer-installed assets, and mobile employees into a unified, real-time visual management system using smartphones, QR/NFC/GPS, and map dashboards.

Core Features and Collaboration

The platform divides assets into three categories: PhysicalAssets records the location, status, maintenance history, warranty, usage, and depreciation of equipment and tools; CustomerAssets manages customer locations, service history, renewals, and revenue trends; WorkforceAssets supports real-time employee location tracking, mobile clock-in, task assignment, subcontractor visibility, and time/project costing. Field staff scan QR codes via the iOS/Android app, while the system records GPS data, timestamps, user identity, photos/videos, and notes. Managers can view a real-time Google Maps dashboard in the browser. Its AI layer claims to support predictive maintenance, utilization analysis, anomaly detection, and efficiency trend reporting.

Pricing and Deployment

Pricing is relatively transparent: Starter costs $15/user/month and supports up to 25 users; Professional costs $25/user/month and supports up to 150 users; Enterprise is custom-priced with unlimited users. The company emphasizes no setup fees, no servers, no long-term contracts, and the ability to adjust or cancel at any time. Deployment is 100% cloud SaaS, with mobile apps, cloud storage, and WorkforceAssets included in the subscription. No dedicated scanning hardware is required, though asset tags need to be prepared separately.

Integrations, Security, and Support

Third-party capabilities include Google Maps, Enterprise API access, ERP/EAM integrations, SSO/SAML, and CRM integration mentioned in the materials. On the security side, SHOOTRAC discloses TLS encryption in transit, encryption at rest, and automated backups. Professional and Enterprise include a 99.9% SLA, while Enterprise can provide compliance packages and RBAC. However, the main materials do not specify certifications such as SOC 2, ISO 27001, or HIPAA, nor do they provide API documentation details. For support, Starter includes email support, Professional offers priority email and phone support, and Enterprise comes with a dedicated customer success manager.

Pros, Cons, and Who It’s For

Its strengths are lightweight implementation, low hardware requirements, transparent pricing, and the ability to put assets, customer locations, and field staff into a single view. It is well suited to companies operating across multiple job sites, regions, and field-heavy workflows. The drawbacks are the lack of disclosed information on a free plan/trial, payment methods, company location, and compliance certifications; its AI capabilities are mostly described at a feature level, with limited performance data or customer case studies. For access from China, because the core dashboard depends on Google Maps and payment/local compliance details are not disclosed, some limitations should be expected in mainland China. Domestic teams may compare it with low-code asset management solutions in the DingTalk/WeCom ecosystems, Weaver, Ming Yuan Cloud, or international products such as Asset Panda, EZOfficeInventory, UpKeep, and Fiix.