Sherry’s Cosmetics is a wholesale and distribution company for Afro hair & beauty products based in Antwerp, Belgium. Its roots can be traced back to “Oriental house” in 1984. According to the website, the company focuses on the ethnic beauty and Afro-Caribbean beauty and haircare market, with 250+ brands and 5,000+ products. It is not positioned as a retail store for general consumers, but as a B2B supply partner serving beauty retailers, salons, and professional buyers across Europe.
The platform’s main value lies in the depth of its product selection. The Hair Care category alone includes more than 3,000 products, alongside Skin Care, Hair Pieces, and New Arrivals. Its brand portfolio covers many Afro and curly-hair-care-related names, including Shea Moisture, Cantu, ORS, Skala, As I Am, and Mielle Organics. In addition to supplying products, Sherry’s also provides workshops, consultations, and retail advice, suggesting a model closer to “distributor + sales advisor.” This makes it suitable for businesses that need product selection guidance and store operation support.
Many products on the website display €0,00, so wholesale pricing cannot be assessed directly. New customers need to submit company details by email, phone, or WhatsApp, after which the sales team follows up. Orders can be placed through the website, by sending a product list via email, by phone, or by requesting a sales representative visit, after which a provisional invoice is issued. For logistics, once an order is confirmed, customers can collect the goods themselves or arrange their own transport, or request a quote through Sherry’s carrier network. Delivery covers Europe. Customers in Belgium or Paris may qualify for free delivery through its own personal delivery system, while international customers require a customized arrangement.
The advantages are its long industry history, focused category positioning, large number of SKUs and brands, European delivery coverage, and human sales support, making it relatively friendly to professional buyers. The drawbacks are also clear: key B2B transaction details such as pricing, minimum order quantities, payment methods, and return/exchange policies are not publicly disclosed. Product pages showing zero prices reduce the efficiency of online self-service purchasing. Its strengths are concentrated in Afro-Caribbean beauty, so it may be less suitable for sellers focused on mainstream general beauty products or Asian supply chains.
It is best suited to local European beauty stores, Black/curly haircare specialty retailers, salons, and B2B sellers looking to expand their ethnic beauty product range. Chinese sellers operating European local warehouses or offline distribution channels could consider it as one of their replenishment sources in Europe, but should verify export, customs clearance, payment, and shipping costs item by item. The captured text does not provide information on network access from China or payment methods, so China access should be treated as unknown for now. Alternative references include European B2B wholesale platforms such as Faire, Ankorstore, and Orderchamp.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on sherrys.be official site.
sherrys.be is an Belgium E-commerce provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach sherrys.be directly.