serena.it

What It Is

serena.it is the official website of the Italian Serena Group. Founded in 1996, it is an established global meat brokerage and proprietary trading firm. Its core business connects compliant European meat producers with global purchasing clients, while offering cross-border trade services for meat protein powder. Its operations span multiple regions including Europe, Africa, Asia, and North America, and the Chinese market is included in its coverage.

Core Features & Pricing

The website primarily offers two types of services:

1. Meat trade brokerage matching: It handles supply-demand connection, qualification verification for both parties, full processing of export documents, and coordination for cold-chain logistics and customs clearance. It only charges a commission after a transaction is completed, with monthly settlement.
2. Proprietary meat trading: It sources meat directly from certified suppliers and sells to clients, supporting customized needs such as less-than-container load (LCL) consolidation and flexible order volumes.

Its product range covers multiple categories of fresh and frozen meat including pork, beef, lamb, poultry, horse meat, rabbit meat and more. It also supplies meat protein powder suitable for both human food and pet food applications, with full traceability and compliance certification support.

Pros & Cons Analysis

Advantages:

• Serena has 25 years of industry experience, with deep expertise in global meat import/export regulations and food safety standards. It handles the entire logistics and documentation process end-to-end, lowering the barrier to cross-border trade for both suppliers and buyers.
• It strictly vets its suppliers, and all partner slaughterhouses meet EU certification standards, with a strong focus on animal welfare and sustainable production, so product compliance is reliably guaranteed.
• Its commission model is seller-friendly: no deal means no fees.

Disadvantages:

• The website only displays general introductions to the company's services, and does not publicly list commission rates or product quotes. All transactions require offline communication and coordination.
• The website only offers Italian and English language versions, with no Chinese interface, making it less convenient for Chinese clients.

Target Users & Accessibility from China

The website only serves B2B clients. It is suitable for meat producers looking to export European meat, as well as global processing enterprises, retail channels, food service supply chains, and pet food manufacturers looking to source compliant European meat.

Chinese clients can access the website directly, and the Chinese market is covered by Serena's business operations.