seotoolsforexcel.com

What It Is

SeoTools for Excel is an Excel add-in from Bosma Interactive AB, positioned as a library of functions and API connectors for online marketing and SEO. It brings page diagnostics, backlink checking, third-party data retrieval, and crawling capabilities into Excel, making it suitable for users who want to run bulk SEO analysis in a familiar spreadsheet environment.

Core Features and Data Sources

For on-page SEO, the source text lists a large number of functions, including HtmlTitle, HtmlMetaDescription, HtmlH1, HtmlCanonical, KeywordDensity, HttpStatus, ResponseTime, and DomainAge. These can be used to check titles, meta descriptions, H tags, page size, text ratio, status codes, and domain information. For off-page SEO, CheckBacklink can verify whether backlinks still exist. The Spider feature supports crawling from either a list of URLs or a root URL. Its data mainly comes from user-provided webpages, external APIs, and third-party service connectors; the size of any proprietary database is not disclosed.

Integrations, Platforms, and Support

A major strength is its broad range of integrations. The source text mentions Google Analytics, Google Search Console, Majestic, Ahrefs, DataForSEO, Searchmetrics, Mailchimp, Facebook, YouTube Analytics, Bing Webmaster Tools, BuiltWith, and others. If the existing connectors are not enough, users can also build their own Connector in XML format. On the platform side, testimonials place particular emphasis on the Windows version of Excel. Documentation, Community, Blog, and the contact email [email protected] serve as the main support channels, while recent versions also provide an Auto-Updater and function IntelliSense.

Pricing and Limitations

The website has a Purchase entry point, and the terms state that prices may change. Sales are handled through a Shopify store, but the captured page text does not include specific plans, pricing, free trial, or refund details. Its limitations are also fairly clear: it depends heavily on Excel and third-party APIs, and non-technical marketers need to understand formulas, APIs, and data cleaning. Cross-platform capabilities are not evident, and the lack of key pricing information makes procurement costs less transparent.

Who It’s For and Access from China

It is best suited to SEO consultants, agencies, growth teams, and heavy Excel users for bulk page audits, automated KPI reporting, backlink checks, and rapid analysis prototyping. The source text provides no evidence about access from China, so this is rated as unknown. Actual use may also be affected by the network accessibility of third-party services such as Google, Facebook, and YouTube, as well as available payment methods. Alternatives to consider include Screaming Frog, Sitebulb, Ahrefs, Semrush, DataForSEO, and Excel Power Query.