seotesting.com

What It Is

SEOTesting is an SEO testing and reporting platform developed by SanityCheck.io Ltd. Its core positioning is to “prove which SEO and AI search optimization efforts actually work.” Rather than focusing purely on rank tracking, it connects to Google Search Console and GA4 to measure changes before and after content updates, technical SEO work, title and meta description optimization, and LLM search optimization using real clicks, queries, pages, and session data.

Core Features and Data

Key product features include time-series SEO testing, SEO Split Testing, LLM Tests, CTR optimization, content decay analysis, keyword cannibalization, page/query performance analysis, and content grouping. For AI search, it can show clicks or visited pages originating from LLMs such as ChatGPT, Gemini, Claude, and Perplexity, and infer possible prompt patterns. It also provides monthly SEO reports, AI summaries, annotations, changelogs, branded PDFs, robots.txt monitoring every 3 hours, and XML sitemap monitoring. Its data sources are clearly stated as Google Search Console and Google Analytics 4, giving it the advantage of being close to real business performance rather than abstract scoring.

Pricing, Platform, and Integrations

The site states that a 14-day free trial is available, and charities can apply for a free subscription, but formal plan pricing is not disclosed. Setup is relatively lightweight: there is no need to install code on the website, and it claims fast integration via Google Search Console. Integrations include GA4, Google Data Studio/Looker Studio Connector, Chrome Extension, SEOTesting API, and MCP Server. The latter is useful for bringing SEOTesting data into internal dashboards, automation pipelines, or AI Agent workflows.

Pros and Cons

Its main strength is a complete testing loop: identify opportunities, implement changes, quantify results, and generate reports. This is especially useful when SEO teams need to prove the value of SEO investment to clients or management. Its secondary analysis of GSC data also covers common SEO pain points such as CTR, content decay, and keyword cannibalization. The downside is that it depends heavily on the Google ecosystem. If a site does not have enough GSC/GA4 data, the results will be limited. The site also does not disclose pricing, SLA, payment methods, or enterprise permission details. While support for smaller teams appears approachable, enterprise procurement may still require additional confirmation.

Who It’s For and Access from China

SEOTesting is best suited to in-house SEO teams, agencies, consultants, and ecommerce teams that need to validate title, content, technical, and AI search optimization changes at scale. Access from mainland China is not specified on the site, and because the product relies on services such as Google Search Console and GA4, actual usability may be affected by the local network environment. It is recommended to use the 14-day trial first to verify connection stability. Alternative or complementary tools include Google Search Console, GA4, Looker Studio, Ahrefs, Semrush, Screaming Frog, and SearchPilot.