sendu.io

What It Is

Sendu is an e-commerce and payment collection solution for merchants, focused on helping businesses accept online payments through payment links, online stores, physical POS terminals, and QR-code payments. The site particularly highlights sharing payment links via channels such as WhatsApp, SMS, Instagram, and Facebook Messenger, making its positioning clearly oriented toward “conversational commerce” and social selling scenarios.

Core Capabilities

In terms of payment methods, Sendu explicitly supports credit and debit card payments, and offers links de pago, Cobro QR, POS, and subscription-based recurring billing. Its service tiers cover everything from payment links for small merchants, to online stores and APIs for mid-sized businesses, to POS, reporting, and faster settlement for larger enterprises. On the API side, the website provides developer documentation that allows third-party systems to communicate with the Sendu Web API. It can also integrate with FEL/DTE electronic invoicing providers, SMS notifications, and delivery service providers.

Pricing and Settlement

Its pricing structure is relatively transparent: no setup fee, no maintenance fee, and no minimum commitment. The basic Links plan costs GTQ 150/month, with a fee of USD 0.25 plus 5.5% per transaction and weekly settlement. The Links + Online Store plan costs GTQ 300/month, with a fee of USD 0.25 plus 5%, settlement twice per week, and includes subscriptions and API access. The highest-tier Links + Online Store + POS plan costs GTQ 500/month, with a fee of USD 0.25 plus 4.5%, 24-hour settlement, and no per-transaction limit. DTE, SMS, and delivery are optional paid add-ons.

Pros and Cons

The main advantages are its complete product mix: it can cover social customer acquisition, online payments, offline POS, subscription billing, and system integrations at the same time. Pricing and settlement details are clearly disclosed, making it suitable for quick launch. The main drawbacks are that the website does not disclose supported countries, company licensing, regulatory compliance, PCI status, or fund security arrangements. Its risk management capabilities are also not clearly explained, including chargebacks, anti-fraud measures, and identity checks. After combining transaction fees with monthly fees, costs may be relatively high for merchants with low average order values or high transaction frequency.

Best Fit and Access from China

Sendu is better suited to SMEs focused on local-currency and local-market operations, especially those looking to close sales through WhatsApp or social channels, as well as merchants that need lightweight API access, electronic invoicing, SMS, and delivery integrations. Access from mainland China and support for Chinese merchants to register accounts are not explained on the site, so they should be treated as “unknown.” For global or China-related cross-border business, it is worth also evaluating Stripe, PayPal, PayU, Mercado Pago, or local bank acquiring options.