selyo.app

What It Is

Selyo is a digital loyalty card SaaS for independent retailers and local service businesses, such as coffee shops, salons, gyms, restaurants, photographers, and dog-walking services. Its core goal is to replace paper stamp cards, allowing customers to join a merchant’s loyalty card via a mobile app, while merchants issue and redeem stamps and rewards through a dashboard and mobile devices.

Core Features and Collaboration

The product is built around lightweight membership operations. It supports rewards-based stamp collection, digital offers/coupons, push messaging, real-time analytics, a multi-stamp system for multiple product rewards, and optional member photo ID. Merchants can invite customers to join via QR code, and staff can scan a customer’s QR code to issue stamps and process redemptions. For customers without smartphones, Selyo also provides physical cards. On the team side, each plan includes a different number of staff accounts, making it easier for multiple employees to operate across different devices. However, the available materials do not disclose more granular capabilities such as role permissions, approvals, or audit logs.

Pricing and Trial

Public annual pricing is divided into Go, Plus, and Pro: £10.99, £15.99, and £20.99/month respectively, excluding VAT. These correspond to 500, 2,000, and 10,000 stamps, as well as 2, 6, and 20 staff members. All plans allow unlimited customers, and custom plans are also available. Several parts of the site mention a “1-week free trial, no credit card required,” while the FAQ mentions a “14-day free trial” and pricing “from £4.99/month.” This inconsistency should be clarified with the vendor before purchase.

Security, Integrations, and Deployment

Selyo follows a typical cloud SaaS plus mobile app model: merchants manage operations through a web console/dashboard, while customers use the iOS/Android app. On security, the site only clearly mentions secure QR codes to prevent fraud and unauthorized rewards, as well as cookie consent. Details such as GDPR, encryption, backups, and data residency are not visible. Third-party integrations and APIs are also not disclosed in the main content, so it should not be assumed that Selyo can connect directly with POS, CRM, or ecommerce systems.

Pros, Cons, and Best Fit

The main advantages are fast setup, no dedicated hardware requirement, a low learning curve, no long-term contract, and fairly complete coverage of the common small-business loop of “collect stamps — redeem rewards — send reminders — drive repeat purchases.” The downsides are that the feature set is relatively lightweight, with limited evidence of advanced marketing automation, enterprise-grade permissions, fine-grained multi-location management, open APIs, or compliance documentation. Selyo is better suited to independent stores that want to quickly upgrade from paper cards to digital cards, rather than large chains or companies with an existing complex loyalty system.

Access from China and Alternatives

The available materials do not state how well the service works from mainland China, nor do they explain payment and merchant subscription methods in detail. Pricing is listed in GBP and VAT terms, and customer payments support Apple Pay, Google Pay, and card, so usability for Chinese customers needs to be evaluated. If serving local consumers in China, local options such as WeChat Mini Program membership cards, WeCom, WeChat Pay membership features, Youzan, and Weimob are typically better aligned with the local environment in terms of access, payments, and customer engagement.