sellerado.com

What It Is

Sellerado is an analytics tool for Amazon sellers, positioned around the idea of “Know what you really earn.” Rather than simply repeating the sales figures shown in Seller Central, it focuses on the cash-flow mismatch caused by factors such as ad spend being deducted immediately, Amazon payouts arriving roughly two weeks later, returns, and FBA fees, helping sellers understand their real financial position.

Core Features and Data

The site clearly states that Sellerado connects to seller accounts via Amazon SP-API and Ads API to pull sales, advertising, and related business data. Its core capabilities include custom reports, drag-and-drop metrics, filtering by product/time period/marketplace, and automatically syncing Amazon data to Google Sheets and PowerBI. Its main value is putting ACOS into the context of actual profit and cash flow: even if ad ACOS looks healthy, a product may still be losing money if the real gross margin is lower.

Pricing and Trial

The website repeatedly shows prompts such as Get Started Free, Sign Up Free, and creating a free account, indicating that users can start for free. However, the page does not disclose specific plans, pricing, free allowances, trial duration, or subsequent billing rules. As a result, we can only conclude that the signup barrier is relatively low, but the long-term cost cannot be accurately assessed.

Pros and Cons

The main advantage is its very specific angle: it targets a common Amazon seller problem — “sales are growing, but account cash is tight” — and factors in ad spend, returns, FBA fees, storage fees, commissions, and payout timing. It also supports exports to Sheets and PowerBI, making it suitable for teams that already use data dashboards. The downside is that public information is limited: it does not specify which Amazon marketplaces are supported, how much historical data can be pulled, sync frequency, permission/security details, customer support channels, or pricing structure. Teams that require mature documentation or enterprise-level support should confirm these details before evaluation.

Who It’s For and Access from China

Sellerado is best suited for sellers running Amazon Ads, using FBA, and focusing on cash-flow forecasting and product-level profitability, especially small to midsize Amazon teams where operations and finance need to review the same data. It offers limited value for non-Amazon sellers or users who only need basic sales reports. The page does not provide information about access from China, so actual usability, Amazon API authorization, access to Google Sheets/PowerBI, and payment methods all need to be tested. For teams in China, it may also be worth comparing Sellerboard, Helium 10, Jungle Scout, or building a PowerBI dashboard directly from Seller Central data.